; A WellPoint Survey Finds Baby Boomers Want Information On Dental Insurance
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Press Release

A WellPoint Survey Finds Baby Boomers Want Information On Dental Insurance

Oral Health Benefits are an Important Topic for Older Americans

December 9, 2013

INDIANAPOLIS – A new WellPoint survey, which examines how Americans (age 45 and older) view dental coverage benefits, reveals that Americans over age 45 understand that good oral care can positively affect their overall heath. However, while 83 percent of Americans surveyed say they have medical coverage (from either an employer or the government), only half as many are covered by dental insurance. And, as baby boomers plan for retirement, those with dental coverage say they need more information about future costs and changes to their dental plan upon retirement.

This survey also shows that nine out of 10 older Americans (93 percent) believe good dental care is important to their overall health and that routine dental check-ups can help prevent heart disease and other chronic conditions (90 percent). This awareness contrasts with the fact that only four in 10 older Americans (41 percent) say they currently have dental coverage (from an employer, private and/or supplemental). Furthermore, 32 percent of those without insurance admit to forgoing dental benefits because they have other expenses to worry about.

In addition, older Americans with dental insurance are concerned about maintaining their dental coverage upon retirement, with the majority admitting they are not aware of all their options. More than half (53 percent) of older Americans who have dental insurance worry about how they will afford coverage upon retirement and 62 percent say they are concerned about how coverage will change. And, two-thirds of older Americans say they lack information about dental insurance for retirement and they want more information about the dental insurance options available after retirement (67 percent) and about supplemental dental insurance coverage (65 percent).

"There has been a positive surge of awareness around personal health and it is assuring that baby boomers understand the link between dental care and overall health," said Dani Fjelstad, president of WellPoint's Dental business. "However, this survey uncovered a knowledge gap about dental insurance options that employers and insurers need to address."

According to the survey, older Americans look at a variety of sources for information about dental insurance. Heath care providers top the list (17 percent), followed by insurance company websites (14 percent), human resource departments (13 percent), family members (12 percent) and friends (11 percent). In comparing baby boomers to the previous generation, baby boomers are significantly more interested in information about dental insurance options (70 percent versus 59 percent) and supplemental dental coverage (68 percent versus 58 percent) for retirement.

Furthermore, older Americans with dental insurance (62 percent) say they would like a plan that bundles dental and vision insurance together. WellPoint's affiliated plans offer a variety of supplemental coverage plans, which includes dental and vision services. Packages may includes dental exams, cleanings and comprehensive vision exams, as well as the SilverSneakers(R) fitness program* (including a fitness center membership), older adult care support resources, a member assistance program with counseling services, and travel assistance for those who encounter a medical emergency while traveling abroad (including medical evacuation to the nearest appropriate treatment facility, bedside visits for a family member or a friend if hospitalized for more than seven days or if in critical condition, and assistance in replacing lost prescription medications or contact lenses)**.

Additional survey results found:

-- Older Americans select dental coverage because it is vital to their overall health (58 percent); is inexpensive compared to paying out-of-pocket dental costs (52 percent); and protects them in case of dental emergencies (44 percent).

-- As part of their dental coverage, older Americans with dental coverage are most interested in diagnostic and preventative services (77 percent), minor restorative dental services (67 percent) and prosthodontics (54 percent).

-- Nearly half of older Americans with dental coverage are interested in coverage for oral surgery (47 percent), while four in 10 are interested in emergency coverage (44 percent) and coverage for root canals (42 percent).

-- Six in 10 Americans with dental insurance (61 percent) report they would pay more for comprehensive dental coverage, while more than a quarter (27 percent) would pay more for dental insurance if it included benefits such as fitness programs and/or legal or financial counseling services.

* The SilverSneakers Fitness Program provided by Healthways, Inc., an independent company. SilverSneakers(R) is a registered mark of Healthways, Inc.

**Check the local plan details for the specific offerings available in WellPoint's Blue states (which includes California, Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri, Nevada, New Hampshire, New York, Ohio, Virginia and Wisconsin).

The online survey was conducted using the field services of TNS, a national research agency. The study reached a national sample of 2,500 American adults ages 18 and older, of which 1,563 were over the age of 44. For the purposes of this survey, "older Americans" are defined as Americans who are ages 45 years and above (n=1,563), including Americans 45-64 (described as baby boomers=1,142) and Americans 65 years and above (n=421). The margin of error for the older Americans sample is ±2.5% at the 95 percent confidence level. This means that if we were to replicate the study, we would expect to get the same results (within 2.5 percentage points) 95 times out of 100.

About WellPoint, Inc.
WellPoint is one of the nation's leading health benefits companies. We believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With more than 67 million people served by our affiliated companies including approximately 36 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers. We're an independent licensee of the Blue Cross and Blue Shield Association. We serve members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In most of these service areas, our plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). We also serve customers in other states through our Amerigroup, CareMore and 1-800 CONTACTS, Inc. subsidiaries. To find out more about us, go to wellpoint.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.