This category showcases Blue Plan programs that encourage consumers to adopt healthy lifestyles, which have shown to be beneficial to health outcomes, cost of care and overall quality of life.
BCBSA Announces Support for Individual Mandate Coupled with a Requirement for Insurers to Offer Coverage to AllNovember 19, 2008
Blue Cross and Blue Shield Association Spearheads Major Initiative to Improve Healthcare Quality, Increase Cost Efficiency November 18, 2008
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