Blue Cross And Blue Shield Of Louisiana Wins Brand Excellence Award

March 25, 2008

Blue Cross and Blue Shield of Louisiana has received a 2007 Brand Excellence Award for Member Retention from the Blue Cross and Blue Shield Association. The award is given to Blue Cross and Blue Shield plans that retain a high percentage of their members from the previous year.

"We are proud to receive this honor from our national association," said President and CEO Gery Barry. "Our high membership retention rates reflect our high standards for customer service, quality and value."

The annual award honors Blue Cross companies that excel in developing and enhancing the overall image of the Blue Cross and Blue Shield brands, some of the most recognized and trusted in the world. The Brand Excellence Award program began in 1995.

"The winning Blue Cross and Blue Shield companies are taking the leadership role of enhancing products and services that continue to capture, retain and provide choices for their members," said Scott P. Serota, Blue Cross and Blue Shield Association president and CEO.

About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is Louisiana-owned and -operated. Marking its 74th anniversary this year, the company is an independent licensee of the Blue Cross and Blue Shield Association. It is a tax-paying mutual company, owned by its policyholders. Headquartered in Baton Rouge, Blue Cross and Blue Shield of Louisiana also has district offices in Alexandria, Houma, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport. The company's subsidiaries include HMO Louisiana, Inc. and Southern National Life Insurance Company, Inc. For more information, visit the company's website at www.bcbsla.com.