BlueTV Archive
BlueTV Archive
BCBSA Tackles Childhood Obesity and Diabetes
November 17, 2009
Scott P. Serota on the Fox News Show “Your World With Neil Cavuto”
October 16, 2009
Healthcare Innovation: Private Market Strategies
April 22, 2009
Blue Cross and Blue Shield Companies and Generic Drugs
April 9, 2009
BCBSA President and CEO Scott P. Serota Interviewed on C-SPAN
March 28, 2009
BCBSA, Premera Blue Cross, AHA, and AHIP to Unveil Groundbreaking Study
December 9, 2008
Keynote Speeches from 2008 eHealth Initiative (eHI) Annual Conference
December 5, 2008
Blue Cross and Blue Shield Association Highlights Blue Distinction, a Major Initiative to Improve Healthcare Quality and Value
November 18, 2008
National Consumer Driven Healthcare Summit of 2008
October 14, 2008
Exploring Innovative Healthcare Solutions From Blue Cross and Blue Shield Companies
October 6, 2008
Innovative Solutions for Small Employers
September 24, 2008
How America’s Employers Are Promoting Health & Wellness Programs in the Workplace
July 14, 2008
BCBSA Forum Examines Problem of Medical ID Theft
June 19, 2008
Pathway to Covering America
January 23, 2008
BCBSA President and CEO Scott P. Serota Discusses Today's Top Healthcare Issues
November 28, 2007
National Consumer Driven Healthcare Summit of 2007
September 28, 2007
New Initiative for Comparative Effectiveness Research
May 7, 2007
National Consumer Driven Healthcare Summit of 2006
September 15, 2006