Childhood Obesity and Diabetes

Please join the Blue Cross and Blue Shield Association (BCBSA) and Blue Cross and Blue Shield companies for a media briefing and launch of a new national program that draws upon proven tools to provide pediatricians, who are uniquely positioned to influence family health, with the resources to help reduce childhood obesity and diabetes in communities across the country.

BCBSA will announce the launch of the Good Health Club^SM Physician Toolkit—a set of unique educational materials designed to foster better communication between pediatricians and their patients on childhood obesity and diabetes prevention.

BCBSA will also give an overview of survey results from physicians who used the pilot physician toolkit and release a new compendium of Blue Plan obesity and diabetes initiatives called “Commitment to the Next Generation of Healthy Americans.” Samples of the new physician toolkits will also be unveiled.

Diabetes now affects nearly 24 million people in the United States, an increase of more than 3 million in approximately two years. According to the CDC, the prevalence of obesity among children ages 6 to 11 has more than doubled in the past 20 years.

The media briefing will be webcast live beginning at 2:00 p.m. (EST) on June 9, 2010. An archived recording of the event also will be featured on BCBS.com for future viewing.

Register and watch the Childhood Obesity and Diabetes Prevention webcast now.

To View a Webcast

• This is a webcast to be watched from your computer. To hear audio, please turn your computer speakers/volume up. There is no dial-in number.
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• If you have problems listening, view the help pages or click here to contact technical support.

SPEAKERS

• Maureen Sullivan
  Senior Vice President
  Blue Cross and Blue Shield Association
  
  
• Rear Admiral Penelope Slade-Sawyer
  Deputy Assistant Secretary for Health, Disease Prevention and Health Promotion
  U.S. Department of Health and Human Services
  
  
• Don Bradley, M.D.
  Senior Vice President and Chief Medical Officer
  Blue Cross and Blue Shield of North Carolina
  
  
• Dr. Edith Bernosky, MPH, MD, FAAP
  Pediatrician, Village Pediatrics
  Chapel Hill, North Carolina
  
  
• Dick Hannon
  Senior Vice President of Marketing and Provider Affairs
  Blue Cross and Blue Shield of Arizona
  
  

SUPPORTING MATERIALS

Press Release: Blue Cross And Blue Shield Companies Expand Pediatric Partnership To Combat Childhood Obesity
Fact Sheet: Childhood Obesity and Diabetes Statistics
Fact Sheet: Good Health Club^SM Physician Toolkit Overview
Toolkit Materials: Good Health Club^SM Physician Toolkit Materials
Compendium: Commitment to the Next Generation of Healthy Americans