Jennifer Vachon
Jennifer Vachon is Executive Director of Marketing and Business Strategy for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, locally operated Blue Cross and Blue Shield companies collectively providing coverage for more than 99 million people – one-in-three of all Americans.
Vachon has accountability for BCBSA's major strategy and marketing/ communications initiatives, including those that support the Blue System inter-plan programs and the critical national account market. Current initiatives include: key national programs that demonstrate Blue leadership in healthcare affordability and quality (BlueWorks and WalkingWorks), market and competitive research in support of national account strategy development and working with Blue Plans to benchmark and share best practices.
She also directs the national paid media program, BCBSA internet communications and the development of communication and marketing materials on national capabilities for Plans to use with their customers.
Vachon oversees BCBSA's Strategic Consulting Services, a fee-for-service consulting practice that focuses on assisting Blue Plan executives with growth initiatives, corporate strategy development, performance improvement, contingency planning and developing new business opportunities.
Prior to joining the Association in 1995, Vachon was Manager of Business Development at Northwestern Memorial Hospital, the teaching hospital for Northwestern University Medical School. In that capacity, she was responsible for identifying and implementing new opportunities for growth and business expansion. Previously, she had been Health Policy Analyst at the Metropolitan Planning Council, a non-profit civic organization that researches critical policy issues and provides a platform for business leaders to influence public policy.
