National Consumer Driven Healthcare Summit of 2008

New BCBSA Survey Finds Enrollment in CDHPs is Up; Consumers Are More Health and Cost Conscious

According to an annual BCBSA survey, the number of consumers using Consumer Directed Health Plans (CDHP) has grown significantly since last year, and across all demographics. The survey findings, released at the Consumer Driven Healthcare Summit in Washington, D.C. on Oct. 20, found CDHP enrollment is up 25 percent and consumers enrolled in CDHPs were 30 percent more likely to track their health expenses than consumers in more traditional health insurance plans.

The 2008 BCBSA Consumer-Directed Health Plan (CDHP) Report is a member experience survey providing key insights on CDHP market enrollment, member characteristics and information on consumer engagement and satisfaction. The report contains original BCBSA research from the 2008 BCBSA membership experience survey supplemented by additional sources.  Portions of this report may be reproduced as long as all citations are noted.

Supporting Materials

• Powerpoint: Health Plan Initiatives, Trends and Research in Consumer-Driven Care (1.62MB)
• Biography: Maureen Sullivan
• Press Release: New BCBSA Survey Finds CDHP Consumers Are More Health And Cost Conscious
• Final Report: Consumer-Directed Health Plan Report (PDF)