Pathway to Covering America
BCBSA ANNOUNCES NEW STRATEGY TO COVER THE UNINSURED
On January 23, the the Blue Cross and Blue Shield Association unveiled its new strategy to cover the uninsured, "Pathway to Covering America: Ensuring Quality, Value and Access." The proposal offers detailed recommendations to address the underlying problems of today's healthcare system and expand health coverage. BCBSA President and CEO Scott P. Serota was joined by Blue Cross and Blue Shield CEOs to release the report.
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SPEAKERS
Scott P. Serota
President and CEO
Blue Cross and Blue Shield Association
Daniel Loepp
President and CEO
Blue Cross and Blue Shield of Michigan
Michael Unhjem
President and CEO
Blue Cross and Blue Shield of North Dakota
Supporting Materials
