BCBSA Tackles Childhood Obesity and Diabetes
According to the CDC, the prevalence of obesity among children ages 6 to 11 has more than doubled in the past 20 years. In an effort to reduce childhood obesity and help prevent future cases of diabetes, the Blue Cross and Blue Shield Association (BCBSA) is launching the Pediatric Obesity and Diabetes Prevention Pilot Program.
On Tuesday, November 17, BCBSA will be introducing the pilot program and a unique physician toolkit that will be launched in five states during a briefing at the National Press Club in Washington, D.C.
The media briefing will be webcast live beginning at 10:00 a.m. (EST) on November 17, 2009. An archived recording of the event also will be featured on BCBS.com for future viewing.
Click HERE to register for the Webcast. You must register on the computer you intend to view the webcast from.
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- If you have problems listening, view the help pages,or click here to contact technical support.
SPEAKERS
Supporting Materials
Press Release: The Blue Cross And Blue Shield Companies To Tackle Childhood Obesity And Diabetes With Innovative Physician Toolkit
Fact Sheet: The Blue Cross and Blue Shield Association (BCBSA) launched the Pediatric Obesity and Diabetes Prevention Pilot Program
Fact Sheet: Obesity and Diabetes Facts
