Healthcare Innovation: Private Market Strategies

Please join the chief executive officers of the Blue Cross and Blue Shield Association (BCBSA) and three Blue Cross and Blue Shield companies for a media briefing to learn about the consumer benefits of private market healthcare innovations.

At a time when policymakers are on the cusp of debating major reform to improve healthcare, expand coverage, and cut costs, health plans are leading the way to reform with innovative and sustainable solutions that are unique to the private insurance market.

The executives will highlight delivery system reforms, including cutting-edge disease management programs, integrated health models, and prevention and wellness programs that are delivering improved outcomes in healthcare and lowering costs for consumers and employers.

BCBSA also will release Healthcare Trends in America, the most comprehensive compilation of healthcare data and trends available. The report includes data collected from many national sources, as well as original BCBSA research.

The media briefing will be live and featured on this Web page at Wednesday, April 22, 2009 from 1:30 – 2:30 p.m. EDT.

You will be able to type in questions for the speakers online the day of the webcast.

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SPEAKERS

• Scott P. Serota
  President and Chief Executive Officer
  Blue Cross and Blue Shield Association
  
• Bill Marino
  President and Chief Executive Officer
  Horizon Blue Cross and Blue Shield of New Jersey
  
• Daniel Loepp
  President and Chief Executive Officer
  Blue Cross Blue Shield of Michigan
  
• Tom Bowser
  President and Chief Executive Officer
  Blue Cross Blue Shield of Kansas City

SUPPORT MATERIALS

• Healthcare Innovation: Private Market Strategies for Improving America's Health
  • Horizon Blue Cross Blue Shield of New Jersey-Patient Centered Medical Home
  • Blue Cross Blue Shield of Michigan-BlueHealth Connection and Consultative Tailoring
  • BlueCross BlueShield of Kansas City-A Healthier Your Program Shows Great Promise
    
• Press Release: Blue Cross And Blue Shield Companies Highlight Successful Private Market Strategies For Improving America’s Health
• The 2009 edition of Healthcare Trends in America: A Reference Guide from BCBSA – formerly called the Medical Cost Reference Guide