Blue Cross And Blue Shield Of Louisiana Names Mike Reitz President And CEO
April 1, 2009
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Contact: |
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John Maginnis
225.295.2405 |
BATON ROUGE – The Board of Directors of Blue Cross and Blue Shield of Louisiana has named Mike Reitz as the company's new president and CEO, effective immediately. Reitz, who has been senior vice president and chief marketing officer at Blue Cross since 2000, has served as interim president and CEO since August 2008. He also served as interim president and CEO for nearly a year in 2004.
"Mike Reitz is a seasoned business leader who brings 30 years of industry and Blue Cross experience to this position. He is deeply committed to Blue Cross, and no one is more familiar with the company's customers, providers and producers," said Brent McCoy, chairman of the Blue Cross and Blue Shield of Louisiana Board of Directors. "The Board made its decision after conducting a nationwide search during which we interviewed an outstanding list of candidates. We are confident that Mike's outstanding skills and his familiarity with the company make him the right choice for continuing Blue Cross' strength and success in this competitive Louisiana healthcare market."
About Blue Cross and Blue Shield of Louisiana
Celebrating its 75th anniversary in 2009, Blue Cross and Blue Shield of Louisiana (BCBSLA) is the oldest and largest Louisiana-based health insurance company. BCBSLA is a tax-paying, mutually held company, owned by policyholders and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.
The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.1 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,600 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care. Learn more on the company's website at www.bcbsla.com.
