BCBSNC Implements New Media Line

One phone number will make it easier to reach Corporate Communications Department

September 5, 2006

Blue Cross and Blue Shield of North Carolina (BCBSNC) recently added a media line for exclusive use by reporters. This new phone line will make it easier for reporters and editors to contact any member of the Corporate Communications Department at BCBSNC. Reporters and editors are asked to call (919) 765-3005 for all media inquiries.

About BCBSNC:
Blue Cross and Blue Shield of North Carolina is a leader in delivering innovative health care products, services and information to nearly 3.4 million members, including approximately 744,000 served on behalf of other Blue Plans. For 73 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at www.bcbsnc.com.