BlueChoice HealthPlan Names Rolanda Aiken Vice President

September 25, 2008

COLUMBIA – BlueChoice® HealthPlan of South Carolina has promoted Rolanda Aiken to vice president of health services.

In this role she is responsible for all of the company's health care and quality improvement initiatives, including utilization review, case management, disease management, health management, complex case management, quality management, and member and provider claims appeals.  She oversees the company's Great Expectations®† for health programs.

BlueChoice HealthPlan has Great Expectations programs in asthma, chronic obstructive pulmonary disease, maternity, diabetes, back care, children's health, depression, heart disease, heart failure, men's health, women's health, migraine, weight loss, and smoking cessation.  Nearly 100% of those eligible for these programs enroll in Great Expectations.  More than 200,000 people in South Carolina are being served by Great Expectations.

A graduate of the University of South Carolina, Aiken earned a bachelor's degree in nursing and a master's in public health.  She previously served as senior director of health services and has 16 years of medical management services with BlueChoice HealthPlan and Companion Benefit Alternatives Inc.

"Rolanda Aiken has demonstrated solid and creative medical management oversight and effective communication and management skills.  We look forward to her continuing our health plan's innovative health management programs," said BlueChoice HealthPlan President Mary M. Spivey.

Headquartered in Columbia, S.C., CBA is the largest manager of mental health and substance abuse treatment benefits in South Carolina, with 1.2 million beneficiaries.

About BlueCross BlueShield of South Carolina
Headquartered in Columbia, S.C., BlueChoice HealthPlan of South Carolina (www.BlueChoiceSC.com) is an independent licensee of the Blue Cross and Blue Shield Association.  BlueChoice HealthPlan has an A+ rating from A.M. Best and an Excellent accreditation status, the highest level awarded, from the National Committee for Quality Assurance (NCQA).  BlueChoice HealthPlan has more than 7,000 physicians in its statewide network and serves approximately 212,000 members statewide.  It offers four group health plans and one individual plan for children.  ®Registered mark of the Blue Cross and Blue Shield Association.  ®†Registered mark of BlueCross BlueShield of South Carolina.