Heart-Shaped Light Displays On Blue Cross Blue Shield Of Michigan Building Show Support For American Heart Month, National Wear Red Day

January 30, 2008

DETROIT - Starting the morning of Feb. 1, two giant heart-shaped light displays will light up Blue Cross Blue Shield of Michigan's downtown Detroit headquarters building and remind women to take care of their hearts all year long.

Throughout February, the 11-story high heart displays will adorn both the north and south sides of the Blues' headquarters building on East Lafayette near I-375 in downtown Detroit. The large red hearts show support for American Heart Month and the American Heart Association's National Wear Red Day on Friday, Feb. 1.

Wear Red Day is a component of the AHA's Go Red For Women campaign that seeks to empower women to live longer, stronger and healthier lives by taking charge of their heart health.

"The large red hearts lighting our building will serve as highly visible reminders to women to take their heart health seriously," stated Diana Jones, vice president of community affairs for Blue Cross Blue Shield of Michigan.

"Heart disease is the number one cause of death among American women, taking more lives than the next six causes combined," added Jim Jonas, chairman of the AHA's Metro Detroit Board of Directors. "The AHA encourages women and men alike to wear red on Feb. 1 as a symbol of support for women whose lives have been affected by heart disease or stroke."

By joining the Go Red For Women campaign, women can receive a free red dress pin symbolizing heart health awareness, and also participate in the "Choose to Move" program. Learn more by calling 888-MY-HEART (888-694-3278) or visiting http://www.goredforwomen.org/.

About Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.6 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred, Community Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue products in the under-age-65 individual market. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.