Regence Wins Four International Telly Awards For Health And Wellness Videos Prestigious Awards Reflect Regence’s Commitment To Helping Its Members Lead Healthier Lives

July 2, 2008

PORTLAND — Regence won four bronze (second-place) Telly Awards for health and wellness videos it created and produced for myRegence.com., a health-focused Web site for Regence members.

The Telly Awards are widely considered to be the Emmys of non-news and advertising video production, and Regence's videos were selected from more than 14,000 entries worldwide.

The four award winning myRegence.com videos are:

• Matters of the Heart: Aimee and Joe Mooney's son Finn was diagnosed with severe congenital heart disease, but after 13 surgeries their 6-year-old's fight has made their family stronger than ever.
• Sleep - A Society Deprived: Sleep experts weigh in with help for those who are struggling in today's sleep-deprived society.
• Happily Ever After: Patience really is a virtue ... it's also the secret to a successful, long-lasting relationship. Max and Paula Sommers should know – they've been married for 58 years.
• Porn in the USA: Licensed clinical social workers/relationship counselors Wendy and Larry Maltz are authors of the new book "The Porn Trap," and they say it's time people started talking about the dangers of pornography.

Regence members who have created an account on myRegence.com can log in and watch the videos. Others can watch the videos by going to youtube.com and putting myregence.com in the search field.

"Making healthy choices is difficult in today's complex world," said Torben Nielson, director of myRegence.com. "That's why Regence created myRegence.com, a one-stop resource with comprehensive health-related information including cost and quality comparison tools, health programs, personal benefits and Rx information, community message boards and original health and lifestyle content – including our award-winning videos."

For more information about Regence's Web site for its members, visit myRegence.com. For more information about the Telly Awards, visit www.tellyawards.com.

About Regence
Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves three million members as Regence BlueShield (in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com.