Regence Wins Four Telly Awards For Health And Wellness Videos

Prestigious Recognition Reflects Regence’s Commitment To Helping Its Members Lead Healthier Lives

July 22, 2009

PORTLAND — For the second consecutive year, Regence won four bronze (second-place) Telly Awards for originally created and produced videos developed for myRegence.com, a health and wellness Web site for Regence members.

The 30th Annual Telly Awards are widely considered to be the Emmys of non-news and advertising video production; Regence's videos were selected from more than 14,000 entries worldwide.

The four award-winning myRegence.com videos are:
·        "The Intimate Truth," a closer look at intimacy in relationships
·        "Wellness U.S.A." featuring McCall Memorial Hospital, the first hospital-supported clinic in Idaho providing integrative medicine
·        "Becoming Ironman," a story about a first time Ironman triathlete
·        "Flu: The Next Pandemic," a look at the flu amd how to stay healthy

"Making healthy choices is difficult in today's complex world," said Torben Nielsen, director of myRegence.com. "With myRegence.com, our members can find a one-stop resource with comprehensive health-related information. Our award-winning videos are just one way we're helping them become better informed health care consumers."

For more information about the Telly Awards, visit www.tellyawards.com.

The award-winning videos are viewable by Regence members on myRegence.com and publicly on YouTube.

Background on myRegence.com
myRegence.com is designed to help advise members on health care and lifestyle options, provide navigation through the health care system and reward those who make healthier choices. With myRegence.com, members can find all of their health-related resources in one place, including claims information, fitness and nutrition tips, medication summaries and other helpful information. Members can even earn Regence Rewards points —redeemable for gift certificates to hundreds of retailers — just for actively taking charge of their health.

About Regence
Regence is the largest health insurer in the Northwest/Intermountain Region, offering health, life and dental insurance. Regence serves three million members as Regence BlueShield (in selected counties in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com.