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    <title>Celebrating National Bike Month in Our Local Communities</title>
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    <description>In advance of National Bike Month, the Blue Cross and Blue Shield Association (BCBSA) hosted a “Like it to Bike It” Facebook contest to encourage children and their families to incorporate fitness, like biking and other activities, into their daily lifestyles. The contest gave away 12’’ youth bikes and helmets to three lucky winners who “liked” the BCBSA Facebook page during the month of March. Winners were announced on April 23rd.</description>
    <pubDate>Fri, 10 May 2013 15:10:54 -0500</pubDate>    
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    <title>Make Healthcare More Affordable</title>
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    <description>Healthcare spending exceeds $2.6 trillion annually and strains America&apos;s families and businesses, as well as federal, state and local governments that finance programs such as Medicare and Medicaid. The price of medical care, wasteful practices and payment systems, an aging society and personal behaviors are among the factors contributing to rising healthcare costs.</description>
    <pubDate>Tue, 07 May 2013 12:23:25 -0500</pubDate>    
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    <title>Understanding Health Insurance Coverage To Maximize Your Care</title>
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    <description>Understanding how your health insurance works is a vital component of being prepared for care. Follow these simple guidelines to fully utilize your benefits, and focus your mind on being an involved patient or patient’s advocate:</description>
    <pubDate>Mon, 06 May 2013 12:17:47 -0500</pubDate>    
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    <title>Promoting Health through Housing</title>
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    <description>It’s not every day that a business conference agenda includes a morning spent washing windows, painting, and sprucing up tired landscaping. Unless, that is, the conference is the annual National Labor/Management Healthcare Strategies Meeting held last month in San Diego, California.</description>
    <pubDate>Mon, 29 Apr 2013 13:44:18 -0500</pubDate>    
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    <title>Business Diversity and Our Local Communities</title>
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    <description>Blue Cross and Blue Shield companies are woven into the fabric of their local communities by the work they do and by the people whose lives they touch. That’s why the Blue Cross and Blue Shield Association (BCBSA) is proud to be named one of the “Top 50 Organizations for Multicultural Business Opportunities” by DiversityBusiness.com (ranked number 20 for 2013) for the third year in a row</description>
    <pubDate>Wed, 20 Mar 2013 12:26:33 -0500</pubDate>    
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    <title>Have Questions About Which Insurance is Right For You? Just AskBlue.</title>
    <link>http://www.bcbs.com/blog/ask-blue.html</link>
    <description>AskBlue is an online interactive healthcare resource tool that can help you make better insurance purchasing decisions. AskBlue asks you a few basic questions about you, your lifestyle and your preferences, and then suggests options that fit best within your coverage needs and budget. All AskBlue tools are available in Spanish, and will never ask you any personal health questions that could compromise your privacy.</description>
    <pubDate>Mon, 11 Mar 2013 14:06:05 -0500</pubDate>    
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    <title>Kids on the Rides of Their Lives</title>
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    <description>The Blue Cross and Blue Shield Association (BCBSA) is giving away one 12” child bike and helmet each to three lucky, random winners in our “Like It To Bike It Sweepstakes.” </description>
    <pubDate>Mon, 11 Mar 2013 14:05:27 -0500</pubDate>    
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    <title>Investing in America&apos;s Health</title>
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    <description>The Blues’ commitment to the communities they serve reaches far beyond healthcare coverage, extending to community outreach, education support and industry-leading innovations across the country that collectively enable healthy living, improve healthcare access and advance healthcare quality and safety.</description>
    <pubDate>Mon, 11 Feb 2013 16:23:42 -0600</pubDate>    
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    <title>Nationwide Access and Local Support: What It Means For Blue Members</title>
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    <description>“Nationwide access, local support” is the unique premise, and promise, of the Blue Cross and Blue Shield companies: healthcare specially tailored to the needs of the local communities where our Blue members live and work, but with access to our national network wherever they may travel. It’s one of the most important benefits of the most trusted healthcare network in America, and one every member of every Blue plan enjoys as part of membership. </description>
    <pubDate>Tue, 22 Jan 2013 11:10:26 -0600</pubDate>    
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    <title>The Empowered Healthcare Consumer</title>
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    <description>Blue Cross and Blue Shield companies believe that empowered healthcare consumers play a key role in improving access to quality care in America. Consumers who have the tools to make smart choices about their health can make better, more value-conscious healthcare decisions. One way Blue Cross and Blue Shield companies help consumers become informed is with easy-to-use-and-access online information that helps them find good doctors—wherever they are—and the best hospitals for treatment, and even the cost of common medical treatments.</description>
    <pubDate>Mon, 14 Jan 2013 10:54:13 -0600</pubDate>    
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    <title>Health Insurance From Invention to Innovation: A History of the Blue Cross and Blue Shield Companies</title>
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    <description>The Blues invented health insurance. And we will continue to reinvent health insurance with the same spirit of innovation that has helped to improve the lives of generations of Americans. Now you can read about it as it happens, here at The Blue Cross and Blue Shield Blog.
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    <pubDate>Thu, 10 Jan 2013 11:37:31 -0600</pubDate>    
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    <title>Dawn of the Patient-Centered Medical Era</title>
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    <description>Blue Cross and Blue Shield companies have long been working with doctors and hospitals in their local communities to develop patient-centered solutions that better manage chronic illnesses, enhance the practice and delivery of primary care, and invest in the primary care workforce. And there are real-life examples of how this coordinated, team-based approach is transforming the patient experience.</description>
    <pubDate>Mon, 07 Jan 2013 16:18:56 -0600</pubDate>    
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    <title>Providers and Payers: Partners in Patient Safety</title>
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    <description>The Blue Cross and Blue Shield companies have long recognized that improving patient safety is one of the most basic ways we can improve health care. Better, safer procedures mean healthier outcomes, fewer complications and lower readmissions rates. </description>
    <pubDate>Mon, 07 Jan 2013 16:18:35 -0600</pubDate>    
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    <title>Zen and Access to Healthcare</title>
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    <description>Blue Cross and Blue Shield companies cover 100 million Americans in every zip code of every state and territory in the U.S. If you are a Blue member, healthcare access doesn&apos;t end when you leave your home, your town, or even if you leave the country. Because Blue Cross and Blue Shield has a variety of options to ensure you can receive access to care wherever your travels may take you. </description>
    <pubDate>Mon, 07 Jan 2013 16:18:08 -0600</pubDate>    
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    <title>Best Practices For Transforming Healthcare</title>
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    <description>For more than 80 years, The Blues® have transformed how healthcare is delivered and paid for in communities nationwide. Blue Cross and Blue Shield companies have unique advantages such as being the nation’s first health insurer, their membership size and geographic reach—insuring nearly one in three Americans—and strong presence in local communities with more providers in their network than any other insurer. These advantages form the expertise and insights that are at the core of what we consider the “best practices”, for transforming healthcare.</description>
    <pubDate>Mon, 03 Dec 2012 13:44:15 -0600</pubDate>    
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    <title>Taking to the Streets to Combat Childhood Obesity </title>
    <link>http://www.bcbs.com/blog/BCBSA-playstreets.html</link>
    <description>Over the next year in 10 cities across America, kids are going to occupy “the streets” through a new Play Streets initiative sponsored by the Blue Cross and Blue Shield Association (BCBSA) and the Partnership for a Healthier America. Kids will be able to participate in closed streets events designed to promote health and wellness activities--all in the spirit of getting outside and increasing their physical activity. </description>
    <pubDate>Mon, 03 Dec 2012 13:43:52 -0600</pubDate>    
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    <title>Primary Care Physicians and Coordinated Care</title>
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    <description>The Blues® believe that care coordination is best directed by the Primary Care Physicians because they are on the frontlines of care delivery. Primary Care Physicians have the best vantage point of the overall health and well-being of the patient. The focus needs to shift towards coordinated care stemming from the Primary Care Physician if we are to see real improvements in treatment outcomes and cost management. Reinforcing Frontline Care is a vital element of what we call building a pathway to high-quality, affordable care in America.</description>
    <pubDate>Fri, 30 Nov 2012 09:24:44 -0600</pubDate>    
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