The Blues® Commitment in Fighting Childhood Obesity
Childhood obesity is a critical public health issue. As the prevalence of childhood obesity has tripled over the past 30 years, its impact on children's health risks has increased. Cases of type 2 diabetes has risen among children and adolescents who are obese. Although diabetes and glucose intolerance, a precursor of diabetes, are common health effects of adult obesity, only in recent years has type 2 diabetes begun to emerge as a health-related problem among children and adolescents.
Combating this troubling trend and improving the health of our children require concerted efforts by local neighborhoods, schools, families and physicians. The Blue Cross and Blue Shield Association (BCBSA) and the 38 independent, locally operated Blue Cross and Blue Shield companies recognize the urgent need to support these efforts and have established numerous programs to educate and empower children, as well as their families, teachers and physicians, toward healthy lifestyles. To read more about the Blues' support in fighting obesity and educating communities towards healthier lifestyles are the Blue Cross and Blue Shield Association program The Good Health Club and local programs outlined in Commitment to the Next Generation of Healthy Americans report.