Blue Cross and Blue Shield Company Initiatives and Programs
Blue Cross and Blue Shield companies have developed local school- and community-based programs that promote healthy lifestyles; launched fitness, wellness and weight management programs specifically designed for children; empowered physicians with childhood obesity prevention toolkits; engaged parents through targeted education and outreach; and provided funding for childhood obesity prevention. Learn more in the Commitment to the Next Generation of Healthy Americans report.
Examples of Leveraging School-Based Programs to Promote Healthy Lifestyles
The Wellmark Foundation
PE4lifeTM is a national nonprofit organization committed to inspiring and promotion healthy lifestyles in all children across the country through regular access to quality physical education programs in schools.
Arkansas Blue Cross and Blue Shield
On BlueAnn's Wild and Woolly Website, visitors play games, watch the "BlueAnn Rocks" music videos, join the health club, print out activity and color sheets, read about healthy goodies, look through BlueAnn's scrapbook, and read her fan mail.
Blue Cross Blue Shield of Arizona
The Walk On!SM Challenge encourages fifth graders statewide to exercise for at least 60 minutes every day for the entire month of February.