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The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.
Chief Strategy and Innovation Officer
Blue Cross Blue Shield Association
Maureen E. Sullivan is chief strategy and innovation officer for the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering one-in-three of all Americans.
Sullivan has overall accountability for BCBSA’s strategy, brand, marketing, development and innovation, research, group purchasing, strategic communications and educational programs. In this capacity, she leads several teams in providing wide-ranging services and strategic counsel to BCBSA leadership and BCBS Plans.
Among the critical thought leadership initiatives Sullivan drives on behalf of the BCBS System are efforts to effectively leverage BCBS data to bring new insights to healthcare. This suite of programs includes the Blue Cross Blue Shield Health Index, a first-of-its-kind measure of community and national health; the Health of America report series, which highlights data-driven information on timely health topics; and the Alliance for Health Research, a partnership with leading academic institutions.
Sullivan also supports BCBS companies in their efforts to transition care delivery to become more patient-focused and to succeed in all lines of business in an increasingly consumer-driven market. Her strategic guidance spans development of innovative solutions within BCBSA and across the BCBS System, as well as multiple initiatives to further strengthen the BCBS brand across all lines of business, from individual consumers to large national employers.
Sullivan earned a master’s degree in public policy from the John F. Kennedy School of Government at Harvard University where she was a Kennedy Fellow. She also holds a bachelor’s degree with honors from Albertus Magnus College in New Haven, Conn.