Melissa Cummings Senior Vice President and Chief Customer Officer Blue Cross & Blue Shield of Rhode Island Book Me Headshot Topics Healthcare Consumer Experience Patient-focused care Areas of Expertise Product Development Enterprise Marketing Healthcare Consumer Experience Biography Melissa Cummings is senior vice president and chief customer officer for Blue Cross Blue Shield of Rhode Island. Cummings is responsible for Blue Cross’s sales, account management, product development, enterprise marketing and customer service activities across all consumer and commercial market segments. She is also leading the company’s emerging retail strategy as well as defining and delivering a consistent experience for Blue Cross customers. Prior to her current role, Cummings led Aetna’s product strategy, development and management functions. She lives in Rhode Island with her family.