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The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.
Vice President, Strategic Communications
Blue Cross Blue Shield Association
Paul Gerrard serves as vice president of Strategic Communications for the BlueCross BlueShield Association (BCBSA) , a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering one-in-three of all Americans.
Gerrard is responsible for BCBSA’s marketing and communications functions, and provides crisis communication, media relations and public affairs counsel to BCBS Plan executives nationwide — with a focus on positioning the Blue Brands for success in the aftermath of the passing of the Affordable Care Act and enhancing the Blue Brands’ stature with consumers in the expanding retail market. In addition, Gerrard oversees BCBSA’s national corporate social responsibility efforts.
With more than 25 years of experience in public relations and marketing communications, Gerrard joined BCBSA from Humana Inc., where he most recently served as director of corporate affairs, overseeing both internal and external communications. Also, he served as chairman of the Corporate Social Responsibility Council, which directed Humana’s corporate citizenship efforts. Before that, he was Humana’s director of commercial marketing, responsible for building a successful partnership between the sales and marketing functions. Prior to his tenure at Humana, Gerrard was president and a partner of Public Relations Network, where he led an award-winning team that developed reputations, resolved issues and built brands for leading companies such as McDonald’s and Westinghouse Electric Corporation.
A native of the United Kingdom, Gerrard has a bachelor’s degree from the University of Kent and a post-graduate diploma from the London South Bank University.