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The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.
Senior Vice President and Chief Marketing Executive
Independence Blue Cross
Paula Sunshine is senior vice president and chief marketing executive at Independence Blue Cross. She oversees all commercial and consumer marketing activities, including product development and execution, advertising and creative services, the member experience, regulatory compliance related to the Affordable Care Act, and all group, broker, and individual consumer communications.
Since joining Independence in October 2007, Ms. Sunshine has held key roles in marketing, sales, and operations quality assurance — where she began her tenure with the company. In March 2010, she transitioned from operations to marketing, where she was responsible for product management and development, marketing, and all direct-to-consumer acquisition.
Prior to joining Independence, Ms. Sunshine served as a senior vice president at MBNA America Bank. Over the course of her 11 years with MBNA, Ms. Sunshine held positions in several areas, including mergers and acquisitions, marketing, and strategic planning. Prior to MBNA, she spent 15 years in the leveraged buy-out industry.
Ms. Sunshine earned a Bachelor of Arts degree in mathematics from Emory University and a Master of Business Administration degree from the Wharton School at the University of Pennsylvania.