The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.

Ron Rowe

Vice President, Sales

Blue Cross and Blue Shield of Kansas City

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Ron Rowe

Areas of Expertise

  • Advertising
  • Product Development

Education

  • Rockhurst University
  • Park University

Biography

Ron Rowe is the vice president of sales for Blue Cross Blue Shield of Kansas City (Blue KC). For over 15 years Rowe has been responsible for various advertising, sales, and product development initiatives at Blue KC. He currently serves on the Blue KC Healthcare Reform Task Force Oversight Committee and co-chairs the company’s Health Care Reform Product and Pricing sub-committee.

Prior to joining Blue Cross, Rowe was the CEO of six specialty hospitals over a seven year period and worked with political committees on healthcare reform in the early 1990 during the Clinton Administration. He began his healthcare career as an orderly in a rehabilitation hospital, working on nights and weekends while in high school.

After graduating high school and attending Kent State University, He served in the U.S. Army on active duty for eight years working in the medical corps. He holds a B.S. in Management and Accounting from Park University, and studied in the M.B.A. Program at Rockhurst University.