Published February 10, 2013

Have questions about which insurance is right for you? Just AskBlue.

Between today and 2014, millions of Americans will be asking millions of questions about healthcare reform and their health insurance. They’ll turn to their friends, their neighbors, social media, blog sites, news outlets, and even their physicians looking for information. They’ll ask questions about cost, quality, and access to care.

And they’ll get a lot of answers. Answers that might sound good in a debate, or make good headlines, or answers that might make good sense for someone else.

All of that information might be helpful in a general sense, but you can actually get personalized answers to the most important question asked about health insurance and healthcare reform today: “How will this affect ME?” just by using the AskBlue online tool.

AskBlue is an online interactive healthcare resource website that can help you answer common questions regarding the Affordable Care Act.

There are two AskBlue resources

AskBlue Medicare—helps you understand what Medicare is and how to take advantage of all of the options available to you.

AskBlue —An interactive website designed to answer consumers’ questions about the impact of Healthcare Reform, how to buy health insurance, and how to find the plan that best fits their needs and their budget.

For more than 80 years, Blue Cross and Blue Shield companies have promoted the idea of “health literacy” as one way to improve access to care. Health Literacy provides a better understanding of how to communicate with your doctors and care providers, and can enable you to participate more effectively in your own care and increase your health outcomes.

AskBlue is a new variation of this proven approach—“health insurance literacy.” If we can help you understand health insurance and healthcare reform, you can make better-informed decisions about what kind of coverage is right for you and maximize the value of your benefits.

We are entering a time of great freedom of choice, plenty of options, and lots of information coming at us from all directions and all sources. Consumers will have more personal questions about health insurance than ever before, and the answers are just a few clicks away.

All you need to do is AskBlue.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.