BCBS at the HIMSS Conference  

Doctor pointing at a digital interface while holding a clipboard

BCBS Vision: Why it Matters

We believe patients and their doctors should be able to easily access their complete health history whenever and wherever they need it, and securely share it with their doctors, patients or caregivers.


The Solution: How Interoperability will Improve Healthcare:

  1. Patient and Caregiver Access: Enable patients and their doctors to easily access their complete health history when they need it.
  2. Strong Data Sharing Foundation: Build consistent standards across the healthcare industry that meet the needs of patients and ensure privacy and safeguards are in place.
  3. Seamless Flow: Removal of barriers preventing flow of data between patients, doctors, hospitals and insurance companies to allow access in a secure, efficient and cost effective way.

BCBSA Initiatives

Blue Button 2.0
Committed to adopting CMS’s Blue Button 2.0 standards to allow patients to securely access their health information in Medicare Advantage programs in consumer applications, such as third party mobile apps, using the HL7 FHIR Application Programming Interface (API) format. 

HL7 Da Vinci Project Founding Member 
Leveraging FHIR – a way to exchange electronic health data in a standard format – to advance value-based care through improved clinical data exchange and quality reporting. The Da Vinci Project is a collaboration between health insurers, providers and health IT experts to accelerate standards and improve care delivery.  

CARIN Alliance Member
Committed to promoting the ability for consumers and their authorized caregivers to gain digital access to their health information via open APIs, including a commitment to the Code of Conduct – a privacy protection standard for how technology systems not covered by HIPAA, such as third party mobile apps, should handle people’s healthcare data.  

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.