Subtitle Nonprofit builds upon collective strengths to achieve healthcare vision for region Baton Rouge - Blue Cross and Blue Shield of Louisiana President and CEO I. Steven Udvarhelyi has been named a founding member of the Board of Directors of the Baton Rouge Health District, a nonprofit organization whose members will collaborate to improve health outcomes, increase economic development and promote Baton Rouge as a healthcare destination. “The founding members of the Baton Rouge Health District Board of Directors are visionary CEOs whose organizations have a significant impact on healthcare throughout our community” said Suzy Sonnier, health district executive director. “With changes in healthcare continuing at an incredibly rapid pace, the Board of Directors is focused on where we want to be as a healthcare community both now and 20 years down the road. Working collectively, we can enhance our ability to provide high-quality, cost-effective and outcomes-driven healthcare in the Baton Rouge area.” First-year strategies identified by the new Board of Directors include establishing governance, increasing awareness, and developing a strategic plan. In May, the Health District released a request for proposals to create a business and implementation plan for a world-class, highly innovative Diabetes and Obesity Center. The multi-disciplinary center of excellence, envisioned for the prevention, diagnosis and management of diabetes and obesity, will not only impact the trajectory of chronic disease in the Baton Rouge region, but have broader influence through world-renowned research currently happening in the area. In the Baton Rouge Health District’s master plan, healthcare goals will work in tandem with recently adopted city infrastructure goals to build new roads, sidewalks and paths to reduce traffic and offer transportation choices, while integrating parks to promote better health in the area where a number of health care assets are clustered. Other founding members of the Baton Rouge Health District Board of Directors are: Dr. William Cefalu, executive director of Pennington Biomedical Research Center at Louisiana State University Teri Fontenot, Woman’s Hospital president and CEO Eric McMillen, Ochsner Medical Center-Baton Rouge CEO Mark Slyter, General Health System president and CEO Todd Stevens, Mary Bird Perkins Cancer Center CEO Scott Wester, Our Lady of the Lake Regional Medical Center CEO John Spain, executive vice president of the Baton Rouge Area Foundation About Blue Cross and Blue Shield of Louisiana Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying nonprofit health insurer. We are a private company, mutually owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. We are an independent licensee of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of Louisiana is committed to improving the health and lives of all Louisianians. With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. We’re the only Louisiana insurer that offers plans in every parish. We also provide every customer with comprehensive wellness education, programs and services to help them live healthier lives. Headquartered in Baton Rouge, we have eight regional offices to serve our customers around the state. Blue Cross and Blue Shield of Louisiana is dedicated to transforming the healthcare industry in Louisiana into one that delivers high-quality health outcomes for our customers with top-notch service at more affordable costs. Our reputation for exceptional service and prompt payments, as well as the hard work of our 200+ in-house doctors, nurses, pharmacists, social workers and dietitians, keeps both customer and provider satisfaction high. Surveys by the Louisiana State Medical Society and the Louisiana Hospital Association consistently rank Blue Cross the best company providers do business with. Blue Cross is deeply committed to the communities we serve. We invest both time and money in the health and wellbeing of Louisiana children by supporting more than 200 charitable organizations. We invite and encourage all Louisianians to visit our website at www.bcbsla.com or talk to us on social media through our online hub at www.bcbsla.com/social/. About the Baton Rouge Health DistrictThe Baton Rouge Health District is a coalition of patient-focused, innovative healthcare organizations committed the vision of a world-class, high performing health destination at the heart of a healthy and vibrant community. The district promotes collaboration among healthcare providers, government officials, payors, higher education institutions and others to implement a master plan that will enhance healthcare and economic development in Baton Rouge.