Blue Cross and Blue Shield of Kansas Expands Sponsorship of GoNoodle, Providing Access to Elementary Schools in 103 Counties

Subtitle
More young Kansans to benefit from access to GoNoodle’s premium version, GoNoodle Plus, improving student behavior, focus, cognition and overall health

TOPEKA – Building on the first-year success of a sponsorship that reached more than 55,000 students and 2,700 teachers in 14 Kansas counties, Blue Cross and Blue Shield of Kansas is expanding its partnership with GoNoodle to reach elementary schools in 103 Kansas counties. All elementary school teachers throughout the company's service area now have free access to the premium version of GoNoodle -- GoNoodle Plus -- helping them get students moving while deepening learning throughout the school day.

GoNoodle’s online movement and mindfulness videos activate children's bodies and brains for use at school and at home. GoNoodle helps teachers create a great classroom environment by utilizing short interventions – ranging from three to five minutes – to get children ready to learn and maximize instructional time. GoNoodle will help Kansas students accumulate vital movement minutes through entertaining experiences that feature high-energy dance music, virtual field trips, mindfulness videos, and physical challenges aligned with core competencies. Through increased movement and mindfulness in the classroom, elementary students are not only improving their health but also boosting their cognitive processing, focus and academic performance.

"The CDC tells us that only 25 percent of students get the current recommended 60 minutes of physical activity each day," said Andrew C. Corbin, BCBSKS president/CEO. "At the same time, we know that childhood obesity is a pressing issue across Kansas. By sponsoring GoNoodle Plus for all elementary schools, we are giving students the opportunity to incorporate precious minutes of movement into the time they spend at school. The fact that GoNoodle also improves classroom behavior, focus and academic achievement is a wonderful bonus."

During the 2016-17 academic year, elementary teachers in Atchison, Allen, Barton, Bourbon, Crawford, Douglas, Franklin, Jefferson, Kearny, Leavenworth, Miami, Reno, Shawnee and Wichita counties had free access to GoNoodle Plus. By expanding to all elementary schools in 103 Kansas counties, it is estimated that as many as 212,000 students and 12,000 teachers will benefit from GoNoodle during the 2017-18 academic year.

"Regular physical activity is critically important to the healthy development of kids. And, we know healthy kids do better in school,” said Scott McQuigg, CEO and co-founder of GoNoodle. "Together with Blue Cross and Blue Shield of Kansas, we are excited to get even more kids across the state moving and learning with GoNoodle."

To use GoNoodle, teachers need to have a computer with an Internet connection and a shared screen such as a projector or interactive whiteboard. Short movement videos incorporate kinesthetic and active learning principles by closely tying movement with core content. Both energizing and calming videos are available to help teachers channel students’ energy for good while incorporating math, spelling and vocabulary; with more than 250 online movement videos, including this exclusive access to GoNoodle Plus videos that bring movement and core-subjects together to develop fluency in grade-specific math and English language arts (ELA) topics, teachers in the 103 BCBSKS-sponsored counties have free access by signing up at gonoodle.com.


About Blue Cross and Blue Shield of Kansas
For 75 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit bcbsks.com.

About GoNoodle
GoNoodle (launched in 2013), gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. Short, interactive movement videos and games make it awesomely simple and fun to incorporate movement into every part of the day with dancing, stretching, running and even mindfulness activities. At school, teachers use GoNoodle to keep students energized, engaged, and active inside the classroom. At home, GoNoodle turns screen time into active time, so families can have fun and get moving together. Currently, more than 12 million kids and over 600,000 teachers worldwide use GoNoodle each month. GoNoodle is used in 80% of U.S. public elementary schools in all 50 states and in schools around the world in 185 countries. Nearly 1.5 million families use GoNoodle at home either through the website or the recently released iOS app. Learn more at www.gonoodle.com.

 

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit BCBS.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.