Blue365® Enrolls One Million Members in Deals Program

Health and wellness discount program sees growth, saving members an estimated $56 million in 2016

CHICAGO – One million Blue Cross and Blue Shield (BCBS) members across the country are now realizing more savings through Blue365, the Blue Cross Blue Shield Association’s (BCBSA) exclusive health and wellness discount program, available to members of participating BCBS companies. Blue365 provides a trusted, convenient resource to get exclusive deals on a variety of unique and diverse products from top health and wellness brands that help BCBS customers take control of their health and personal well-being – 365 days a year.

“Blue Cross and Blue Shield companies are committed to finding innovative solutions that encourage healthier behavior and lower health care costs for their members,” said Mark Talluto, vice president of strategy and analytics for BCBSA. “We’re excited that one million Blue Cross and Blue Shield members are taking advantage of discounts on available products that will help them maintain a healthier and happier lifestyle.”

Through its partnerships with nationally known companies, Blue365 generated an estimated $56 million in savings for members of the 22 participating BCBS companies, as well as the Blue Cross and Blue Shield Government-wide Service Benefit Plan, also known as the Federal Employee Program® (FEP®) in 2016.

In addition to reaching the milestone of one million members, the Blue365 program also recently extended its partnership with Tivity Health ® to offer Fitness Your Way through 2022. Fitness Your Way provides access to a network of more than 10,000 participating fitness locations nationwide. In addition, the agreement with Tivity Health includes discounts on over 35,000 health and well-being specialists such as chiropractors, acupuncturists and massage therapists through its WholeHealth Networks. Fitness Your Way members can access these services for a low monthly fee.

“By extending our agreement with BCBSA, we continue to work together to deliver world-class, innovative wellness solutions that transforms lives,” said Donato Tramuto, Tivity Health’s chief executive officer. “This multi-year agreement demonstrates the positive impact physical activity has on the health and well-being of our communities.”

Blue365 features weekly offers and long-running discounts from top national retailers and other vendors. In addition to gym memberships from Tivity Health, other available products and services include fitness gear, healthy eating options, stress management services, hearing aids, vision and dental products. To see if your BCBS company participates in Blue365 or for more information about the program, visit

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 35 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.