Blue365® Welcomes Two New Blue Cross and Blue Shield Companies for 2017 After Saving Members an Estimated $56 Million in 2016 | Blue Cross Blue Shield

Blue365® Welcomes Two New Blue Cross and Blue Shield Companies for 2017 After Saving Members an Estimated $56 Million in 2016

Savings and value now available to 64 million members

CHICAGO – The Blue365 program, the Blue Cross Blue Shield Association’s (BCBSA) exclusive health and wellness discount program, will be offered to more customers with the addition of members from BlueCross BlueShield of Tennessee and Blue Cross and Blue Shield of Minnesota. The two health plans joined the program in the first quarter of 2017.

Through its partnerships with nationally known companies, Blue365 generated an estimated $56 million in savings for members of participating Blue Cross and Blue Shield (BCBS) companies in 2016. With a variety of unique and diverse products offered to more than 64 million BCBS customers across the country, Blue365 provides a trusted, convenient resource to get exclusive deals from top health and wellness brands that help BCBS customers take control of their health and personal well-being – 365 days a year.

With the addition of the two health plans, there are twenty-two BCBS companies and the Blue Cross and Blue Shield Government-wide Service Benefit Plan, also known as the Federal Employee Program® (FEP®), now participating in the Blue365 program.

“Blue Cross and Blue Shield companies are committed to helping their members find innovative solutions that encourage healthier behavior and lower health care costs,” said Mark Talluto, vice president of strategy, marketing and sales support for BCBSA. “By offering discounts on healthy products and other services through the Blue365 program, we’re making it easier and more cost effective for consumers to take advantage of products that will help them maintain a healthier and happier lifestyle.”

Launched in 2007, Blue365 features weekly offers and long-running discounts from top national retailers and other vendors. Available products and services include gym memberships, fitness gear, healthy eating options, stress management services, hearing aids, vision and dental products. In 2016, Blue365 broadened its offerings by partnering with EyeMed® for vision services, The Wearables Store for innovative activity trackers, Adventure Cycling Association for membership discounts, Rodale Wellness® exercise and training materials and Cellcontrol®, which blocks cellphone signals and promotes safe driving.

By signing up at Blue365, members of participating BCBS companies receive special savings from nationally recognized companies such as Garmin®, Retrofit®, Davis Vision® and others. To see if your BCBS company participates in Blue365 or for more information about the program, visit

*All product names and brands are property of their respective owners which are in no way associated or affiliated with the Blue Cross Blue Shield Association.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.