LA Kings and Blue Shield of California Partner with Grades of Green to Launch G.O.A.L.S. Program | Blue Cross Blue Shield

LA Kings and Blue Shield of California Partner with Grades of Green to Launch G.O.A.L.S. Program

LOS ANGELES – The Los Angeles Kings and Blue Shield of California partnered with Grades of Green today for a kick-off event to celebrate the official launch of G.O.A.L.S., a digital platform that helps to equip children in Los Angeles with resources to be more eco-friendly, inclusive, healthy, socially responsible and knowledgeable.

The event comes in recognition of the efforts of St. Anthony Parish School related to Grades of Green’s Trash Free Lunch Challenge, which empowers students to reduce their waste by applying eco-lessons available through the G.O.A.L.S. program.

“The Kings and the Kings Care Foundation are thrilled to partner with BSC on this important platform and engage community partners throughout LA. A big thank you to Grades of Green for helping us lead the charge to empower and inspire students to care for the environment,” said Kings President and Hockey Hall of Famer Luc Robitaille.

Students at St. Anthony spent the morning reviewing how to properly sort waste before getting first access to the LA Kings and Blue Shield of California G.O.A.L.S. platform and playing trash sorting hockey games with LA Kings forward Kyle Clifford as well as Bailey, the club’s mascot, and members of the LA Kings Ice Crew.

“Blue Shield of California is committed to empowering kids across the Los Angeles area to take charge of their health, a goal we share with the LA Kings,” said Kimball Wilkins, senior director, Blue Shield of California. “One of the reasons this is so urgent today is because nearly one in three school-aged children in the country are overweight or obese. We know when kids and adults feel their best, they can live up to their full potential. The G.O.A.L.S. program is designed to help kids do just that.”

For more information on the G.O.A.L.S. program, visit

The Kings Care Foundation is a nonprofit organization dedicated to providing health, educational and recreational opportunities for youth throughout Greater Los Angeles. Since its inception in 1996 the Kings Care Foundation has donated more than $11 million in monetary and in-kind support to the local community.

G.O.A.L.S. is an umbrella program encompassing all LA Kings- and Blue Shield of California-sponsored character building and wellness activities. By championing Green solutions, Open outlooks, Active bodies, Local leaders, and Sharp minds, G.O.A.L.S. equips children in Los Angeles with the practical skills and tools they need to lead healthy lives and make a positive impact in their communities.

About Blue Shield of California
Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a nonprofit health plan with 4 million members, 6,800 employees and more than $17 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company’s mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield has contributed more than $450 million to the Blue Shield of California Foundation. Contact your local agent or broker about Blue Shield of California products and services, or visit

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.