South Carolina BlueCross Medicare Advantage Launches in 23 Counties | Blue Cross Blue Shield

South Carolina BlueCross Medicare Advantage Launches in 23 Counties

Columbia – Starting this month, BlueCross BlueShield of South Carolina is offering Medicare Advantage coverage in 23 counties, effective Jan. 1, 2018. While a PPO product will be offered in 23 counties, in two counties consumers will have the option to purchase either a PPO or HMO insurance product.

The lower-cost HMO option is available in Richland and Greenville counties with provider networks featuring Palmetto Health System and Greenville Health System, respectively.

Offerings for both products include a prescription drug plan, low-priced copayments for primary care, and a variety of services including lab tests, X-rays, outpatient surgery, specialist and urgent care. Members are also eligible for a dental and vision allowance, diabetic supplies and wellness benefits from national companies.

Re-entering the market in a broad-based way has been in development for nearly two years according to Don Edwards, AVP for Medicare Advantage services at BlueCross. He said, “We kept our customers top of mind and took the approach that if it matters to you, it matters to us. We wanted to ensure that we had a provider network that was dedicated to high-quality, coordinated care for our members, and that we could offer a wide range of benefits while being as sensitive to price as possible. We are excited about what we can offer our friends and neighbors.”

More than 100 community meetings with licensed sales agents are scheduled throughout the state and at BlueCross retail centers in Columbia, Greenville and Mount Pleasant. These meetings will occur throughout open enrollment, which ends Dec. 7, 2017.

Interested individuals can also sign up with an agent or online by visiting or

About BlueCross BlueShield of South Carolina
Headquartered in Columbia and operating in South Carolina for 70 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 20 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.

South Carolina BLUE retail centers ( are owned by BlueCross® BlueShield® of South Carolina and sell health insurance plans offered by BlueCross and by BlueChoice® HealthPlan of South Carolina.

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The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.