Across every zip code, Americans have come to rely on the compassion of a Cross that has been trusted for over 80 years. The security of a Shield accepted by more doctors and top specialists. And the power of a card that opens doors in all 50 states.

To Live Fearless is to live free of worry, free of fear, because you have the strength of Blue Cross Blue Shield behind you.

Discover how to Live Fearless in your area. We’ll connect you with your local BCBS company for more information.


The Faces of Fearless℠ Award is back! Tell us how you took on your biggest challenge to live a healthier life and how your Blue Cross Blue Shield company helped you along the way. You could win a trip to Disney World® in May 2018*!


Read the Official Rules

See what we’re doing to inspire a more Fearless Nation and learn how you can be a part of it.


You’ve never seen a Workout of the Day like this before.

Did you know your body can trick your brain into being more confident?

See what happens when we give this very deserving group a nap.

We count calories and carbs, but maybe we should really be measuring something else.

Next time you take a seat, consider taking a stand.

Candy Store
See what happens when we give this candy shop a surprising twist.

Live Fearless is a registered trademark owned by the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies.

*The Faces of Fearless℠ award program is open only to legal residents of the 50 United States (and the District of Columbia), Panama, Uruguay, or Puerto Rico who are at least 21 at the time of entry and are insured by a licensed BCBS company continuously during 01/08/18 through 05/31/18, and who submit a Faces of Fearless story and photos or video that meet the Submission Guidelines described in the Official Rules and pertain to true events that happened to that individual on or after 01/01/13 and also occurred at a time when that individual was insured by a BCBS company. NO OTHER PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN. Entry period begins on 01/08/18 and ends 02/28/18 at 5pm CST. Winner will be selected based on criteria specified in the Official Rules. Award winner must 1) be able to attend the 2018 National Summit in Orlando, FL on 05/01/18 – 05/04/18 and 2) agree to receive the Faces of Fearless Award on stage on 05/02/18 during a keynote session for the Summit. Subject to Official Rules available at Void where prohibited. Approximate Retail Value of each Award: $11,000 (transportation costs will vary, depending on Winner’s residence); maximum Total Approximate Retail Value of all Awards (aggregate, for all Winners combined) not to exceed $66,000 (based on a maximum of six [6] Awards). Sponsor: Blue Cross and Blue Shield Association, 225 N. Michigan Avenue, Chicago, IL 60601.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.