Anthem Blue Cross Medi-Cal Launches Eye Exam Rewards Program To Combat Diabetes Epidemic

Subtitle
Gift cards encourage early detection, treatment and management of diabetes for Bay Area residents

SACRAMENTO, Calif. -- Anthem Blue Cross Medi-Cal has launched a new program that rewards members with Walmart gift cards for getting their yearly eye exams. Diabetes is a leading cause of blindness. Blindness due to diabetic retinopathy is completely preventable with early detection and annual screenings. Alameda and Contra Costa Counties Blue Cross Medi-Cal members who complete their annual eye exams will be rewarded with Walmart gift cards that can be used to purchase healthy, nutritious items and earn additional rewards to combat the diabetes epidemic.

“Diabetes is taking a significant toll on people and families in California,” said Barsam Kasravi, MD, chief medical officer, Anthem Blue Cross Medi-Cal. “More than half of California’s population has diabetes or is at risk for developing the disease, which can lead to significant health issues, including loss of vision. Therefore, it is imperative that action be taken to improve the future health and lives of Alameda and Contra Costa residents.”

Following evaluation of the eye exams, Alameda and Contra Costa County members will be advised if they need to seek treatment to prevent their vision from worsening. After completing the exam, each member will receive a letter from Anthem with a $25 Walmart gift card that can be activated at Pursuant Health kiosks in participating Walmart pharmacies. Gift cards cannot be used to purchase alcohol, tobacco, firearms or e-cigarettes, but when they are used to purchase nutritional, healthy items, members can earn additional rewards for future health-related purchases. Additionally, when members activate gift cards, they will automatically be registered by Pursuant Health to receive health education text messages about diabetes and tips for managing their health.

This rewards program is available to all new and existing members of Anthem Blue Cross Medi-Cal health plan and can be redeemed at the following Walmart stores in Alameda and Contra Costa Counties:

Alameda

Walmart-1972 Livermore  2700 Las Positas Rd.  Livermore

Walmart-2648 San Leandro1919 Davis St.San Leandro

Walmart-2989 Fremont44009 Osgood Rd.Fremont

Walmart-2031 Union City30600 Dyer St.Union City

Walmart-2161 Pleasanton4501 Rosewood Dr.Pleasanton

Walmart-5426 Fremont40580 Albrae St.Fremont

Walmart-5434 San Leandro15555 Hesperian Blvd.San Leandro

Contra Costa

Walmart-5611 Pleasanton  9100 Alcosta Blvd.  Pleasanton

Walmart-1615 Pittsburg2203 Loveridge Rd.Pittsburg

Walmart-5610 San Ramon9100 Alcosta Blvd.San Ramon

Walmart-2697 Antioch4893 Lone Tree WayAntioch

Walmart-3493 Martinez1021 Arnold Dr.Martinez

Walmart-3455 Richmond1400 Hilltop Mall Rd.Richmond

About Anthem, Inc.: Anthem Blue Cross is the trade name of Blue Cross of California. Anthem Blue Cross and Anthem Blue Cross Life and Health Insurance Company are independent licensees of the Blue Cross Association. ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross names and symbols are registered marks of the Blue Cross Association. Also follow us on Twitter at www.twitter.com/AskAnthem or on Facebook at www.facebook.com/AskAnthem.

About Pursuant Health (formerly SoloHealth): Based in Atlanta, Georgia, Pursuant Health’s purpose is to engage individuals to manage their health and improve outcomes. We accomplish this by providing a unique platform that allows the capture and integration of health related data. In summer 2010, the company received a $1.2M grant from the National Institute of Health (NIH), a division of the U.S. Department of Health and Human Services, to help enable innovation for self-service healthcare and prevention. In 2012, following FDA-Clearance as a Class II Medical Device, Pursuant Health introduced its next-generation interactive kiosk, offering vision, blood pressure, pulse, weight, symptom checking, body mass index and overall health assessments. The company’s bilingual kiosks improve outcomes by not only providing convenient health screenings, but also by giving users recommendations for follow-up care. Strategic investors and partners include Outerwall Inc. (owner of the Redbox, ecoATM and Coinstar brands), Walter Huff (founder of HBOC) and Anthem. For more information, please visit www.pursuanthealth.com.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit BCBS.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.