Blue Cross and Blue Shield of Vermont and Terry Bicycles Team Up for Women’s Wellness Revolution

Subtitle
Annual cycling program promote healthier lifestyles through cycling

Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are teaming up again to launch Wellness Revolution, a program designed to promote healthier lifestyles for Vermont women through cycling. Registration for the five-week program begins on March 18 and ends on April 5. Space is limited and registration is on a first-come, first-served basis. 

“We’re pleased to continue our partnership with Terry Bicycles to provide access to health and wellness through bicycling,” says Megan Peek, director of community relations and health education at BCBSVT. “No matter how long it’s been since they’ve ridden, we help program participants learn all aspects of cycling, from basic bike maintenance and repairs to safety and mindfulness.” 

Terry CEO, Liz Robert adds, “Our Mission at Terry is to get more women on bicycles because we know it is life changing. Unlike so many cycling brands who focus on the athlete, we focus on the everywoman who is looking to feel comfortable and confident on a bike. We are so fortunate to have BCBSVT as a partner in the Wellness space to support such a comprehensive and effective program.”
Bethany Yon, a 2018 Wellness Revolution participant, hadn’t been on a bike in more than 25 years when she started. “You know that old adage, ‘it’s like riding a bike?’ Well, not for me,” she says. “I was close to walking away because I was so intimidated.” Program instructors made all the difference, though, breaking down each part of riding—from how to kick off to when to shift gears—until every woman felt confident enough to ride on the road. Bethany described the group’s final 11-mile road ride as “a game changer,” and now considers biking part of her regular exercise.

Two groups of 30 women will meet separately on Tuesdays and Thursdays. The program kicks off on April 16 and 18 with an informational and goal-setting session at Old Spokes Home in Burlington. All weekday sessions are from 5:30 to 7 p.m. The program will culminate on May 18 with a team ride including both groups as well as program alumni. 

Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets, a $75 Terry gift card and the chance to win a Terry bike.  

For more information and to register, visit www.bcbsvt.com/wellnessrev .

Blue Cross and Blue Shield of Vermont (BCBSVT) is the only health and wellness company based in Vermont. As a nonprofit organization and the state’s oldest and largest health insurer, BCBSVT provides coverage for thousands of Vermonters through group and individual health plans. More information is available at www.bcbsvt.com. Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.

Terry Bicycles has been developing and manufacturing women’s cycling apparel and bicycle accessories for over 30 years. Terry is a women owned company based in Burlington, Vermont that distributes its products nationally via catalog and web, and through specialty outdoor retail stores. For more information, visit www.terrybicycles.com.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit BCBS.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.