BATON ROUGE — Cindy Wakefield has joined Blue Cross and Blue Shield of Louisiana as vice president of Strategic Communications.
In this role, she will oversee an award-winning creative team in developing and executing corporate advertising, public relations, internal communications, direct marketing and the company’s online and social media presence. She also will serve as Blue Cross’ company spokesperson.
Wakefield is an award-winning corporate communications and journalism executive with more than 20 years of experience. Immediately prior to joining Blue Cross, she was vice president, Corporate Communications for Tennessee-based Tivity Health. Before that, Wakefield was staff vice president of Corporate Communications for Anthem Inc., a Fortune 30 healthcare company with more than 40 million customers and 57,000 employees.
Before joining Anthem, Wakefield held leadership roles for a number of nationally renowned healthcare providers, including the media relations lead for Emory University’s healthcare system in Atlanta. She earned her bachelor’s degree in public relations from the University of Alabama.
About Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianans. We invest both time and money in the communities we serve, supporting the health and wellbeing of Louisianans through more than 200 charitable organizations.
With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. Blue Cross and Blue Shield of Louisiana also provides Medicare supplement and Medicare Advantage plans and is a partner in offering the Healthy Blue Medicaid Managed care plan. Louisiana is the only state where we operate, with offices in every major region to serve our customers.
(more)
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying non-profit health insurer. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association.
To learn more, visit our website at www.bcbsla.com.