Little Rock, Ark. — Matt Flora has been promoted to the position of vice president, Enterprise Business Intelligence (EBI) for Arkansas Blue Cross and Blue Shield. In his new position, Flora has executive responsibility for EBI and Advanced Health Information Network (AHIN) operations of Arkansas Blue Cross. EBI was established in response to the rising demand for rapid access to high-quality, uniformly governed data and the reporting built from that data. AHIN, LLC, performs the functions of a clearinghouse and electronic data interchange operations for Arkansas Blue Cross and its family of companies, as well as external parties. AHIN also creates and maintains the personal health record for health plan members. Flora is a native of Arkansas and grew up in the Springdale area. He holds a bachelor’s degree in mathematics from the University of Central Arkansas at Conway and a master’s degree in statistics from the University of Arkansas at Fayetteville. Flora joined Arkansas Blue Cross in 2005 as a statistical analyst for Pinnacle Business Solutions and later moved on to lead the medical and financial informatics teams in EBI. Under his leadership, those teams played a key role in several major initiatives requiring the development of analytics and reporting in areas ranging from population management to value-based compensation and enterprisewide data management. Flora and his wife, Emily, live in Little Rock. About Arkansas Blue Cross and Blue Shield Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees. The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.