Nearly 5,000 Children Running in the 2019 Blue Cross and Blue Shield of Alabama Kids Mercedes-Benz Marathon

BIRMINGHAM, AL — In a continued effort to fight childhood obesity and encourage healthy lifestyles at an early age, Blue Cross and Blue Shield of Alabama will serve as the Kids Mercedes –Benz Marathon title sponsor for the eighth consecutive year. Blue Cross is proud that nearly 5,000 children will run in this year’s event.  

According to the Centers for Disease Control, childhood obesity now affects 1 in 5 children and adolescents in the United States. “We are proud to support events like the Kids Mercedes-Benz  Marathon,” says Koko Mackin, Vice President of Corporate Communications and Community Relations. “We are committed to helping build a healthier Alabama, and we can do that by providing  children more healthy choices  at an early age.” 

The Blue Cross and Blue Shield of Alabama Kids Mercedes Marathon is being held at Railroad Park in downtown Birmingham on Saturday, February 9 at 11 a.m.  

About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for over 82 years. Blue Cross offers coverage plans to corporations, individuals and the senior market. For more information about Blue Cross, visit AlabamaBlue.com. Connect with us on Facebook, check out our videos on YouTube and follow us on Twitter for more up-to-date information.   
Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit BCBS.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.