Registration opens for 16th year of the Blue & You Fitness Challenge

LITTLE ROCK, Ark. — Group registration is open for the 2019 Blue & You Fitness Challenge, which is held from March 1 to May 31 each year. The Fitness Challenge asks groups of participants to log their exercise activity and to compete for points and bragging rights. Colleagues, friends and family members can register as groups to compete against other similarly sized groups throughout the country!

Participants can register at Group registration for the Challenge ends February 14; the deadline for individuals is February 28.

During the 2019 contest, participants can expect:


We’ve made it easier than ever to log activity from the gym, the trail or the field. Participants can visit and log activity from their phone or tablet. 


n the last few years, the Centers for Disease Control and Prevention (CDC) added a recommendation of strength training twice a week. Based on the CDC’s recommendation and requests from past participants, we’ve recently added calisthenics, free weights, Pilates, resistance bands-tubes, weight machines and yoga to the activities list. 


Individuals need to log at least 30 days of exercise to earn a completion certificate rather than 30 total points. This change encourages people to continue being active throughout the Challenge.


When a participant logs activity, he or she earns points and a star for that day. The star appears at a location in a fictional town. Each star contains a message and tip for how to make small wellness changes, proving you can start your health journey wherever you are.

About Arkansas Blue Cross and Blue Shield

Founded in 1948, Arkansas Blue Cross and Blue Shield, an independent licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,700 employees.

The Blue Cross and Blue Shield Association is comprised of 36 independent, community-based and locally operated Blue Cross and Blue Shield Plans that collectively provide healthcare coverage for nearly 106 million members — one in three Americans.

About Arkansas Department of Health

The mission of Arkansas Department of Health (ADH) is to protect and improve the health and well-being of all Arkansans. The ADH accomplishes this mission by responding to outbreaks and other public health emergencies, implementing programs to educate and improve health outcomes, licensing and certification of professionals and facilities, and providing evidence-based preventive health services in communities throughout the state. In 2016, the ADH received national accreditation through the Public Health Accreditation Board.

About Arkansas Department of Human Services

The mission of the Arkansas Department of Human Services is to improve the quality of life of all Arkansans by protecting the vulnerable, fostering independence and promoting better health through a wide array of services, public assistance programs and licensing and regulatory functions. 

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Indexsm. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube and follow us on Twitter.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.