Racial Disparities in
Maternal Health

National Health Equity Strategy

Blue Cross and Blue Shield Companies Confront the Nation’s Crisis in Racial Health Disparities
Your health shouldn’t depend on the color of your skin or the neighborhood you live in.
The crisis in racial disparities in our country’s health care is unconscionable and unacceptable. While BCBS companies have made great strides in addressing racial health disparities in our local communities, there is so much more to be done."
Kim Keck
President and CEO, Blue Cross Blue Shield Association
Blue Cross Blue Shield Association’s (BCBSA) National Health Equity Strategy includes:
The multi-year strategy will focus on four conditions that disproportionately affect communities of color: maternal health, behavioral health, diabetes and cardiovascular conditions. BCBSA will first focus on maternal health, then behavioral health in 2021.
Health Disparities: By the Numbers
Cardiovascular Health
%
Black men are 70% more likely to die from a stroke as compared to non-Hispanic white men.
Behavioral Health
% lower
Likely due to under-diagnosis, Millennials from majority Black and Hispanic communities have lower diagnosis rates of major depression, 31% and 55% lower respectively when compared to white communities.
Diabetes
%
African American adults are 60% more likely than non-Hispanic white adults to be diagnosed with diabetes by a physician.
Maternal Health
x higher
Black mothers have 3x higher maternal mortality and 2x higher morbidity than white mothers.
Our Goal
Reduce racial disparities in maternal health by
50%in five years.

What we're doing in your community

BCBS companies are addressing racial disparities and improving health outcomes in the communities where you live and work.

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    Meet Our Advisory Panel

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    CEO
    Tracey D. Brown
    American Diabetes Association®
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    Professor of Healthcare Ethics
    Marshall Chin, MD, MPH
    University of Chicago
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    CEO
    Gilbert Darrington
    Health Services, Incorporated
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    Research Associate Professor
    Adaeze Enekwechi, PhD, MPP
    George Washington University
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    President and CEO
    Maria S. Gomez, RN, MPH
    Mary's Center
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    Tenured Associate Professor
    Rachel R. Hardeman, PhD, MPH
    University of Minnesota
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    President and CEO
    Stacey D. Stewart
    March of Dimes
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    CEO
    Richard Taylor
    ImbuTec®
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    President and CEO
    Kevin Washington
    YMCA of the USA
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    Tracey D. Brown
    American Diabetes Association®
    CEO

    Tracey D. Brown is Chief Executive Officer of the American Diabetes Association (ADA), the nation’s largest voluntary health organization and a global authority on diabetes.

    Brown joined the ADA in June 2018 after her tenure as senior vice president of operations and chief experience officer at Sam's Club, a division of Walmart, Inc., where she was responsible for creating meaningful member experiences, directing member strategy, marketing and branding, go-to-market execution, data and analytics, and membership operations.

    Brown brings more than 25 years of experience in driving global business growth, leveraging data to connect consumers with brands and creating omni-channel experiences to escalate customer loyalty. Prior to joining Sam’s Club, Brown was chief executive officer and managing director of RAPP Dallas, a data-driven integrated marketing agency. Before RAPP, she served as chief operating officer for direct marketing agency, Direct Impact, where she coordinated strategic, tactical and overall company operations. 

    Previously, Brown was director of worldwide consumer marketing for Advanced Micro Devices, where she drove global marketing and demand generation activity around the world, including China, India, Russia, France, Spain, Italy and Japan. Early in her career, she served in leadership positions at American Express, Proctor & Gamble and Exxon Mobil. 

    Brown earned a Master of Business Administration degree from Columbia Business School in New York and a Bachelor of Chemical Engineering degree from the University of Delaware. 

    Brown, who lives with type 2 diabetes, recently served as a volunteer and fundraiser for the ADA in her local community. She joined the ADA’s National Board of Directors in January 2018, before transitioning to her new role as CEO. She and her family reside in the Washington, D.C. metropolitan area.

    The American Diabetes Association (ADA) is a United States-based non-profit that seeks to educate the public about diabetes and to help those affected by it through funding research to manage, cure and prevent diabetes (including type 1 diabetes, type 2 diabetes, gestational diabetes and pre-diabetes). It is one of many non-profit organizations (American Cancer Society, Susan G. Komen Foundation and American Heart Association) that have emerged as an official institution to the American public and is highly influential to the U.S. healthcare system and government.

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