Sean Robbins

Executive Vice President, External Affairs


Sean Robbins is executive vice president of external affairs for the Blue Cross Blue Shield Association (BCBSA), a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. Today, one in three Americans is covered by the Blue System.

With a 20-year track record in business and government, Robbins’ experience as an operational health care leader combined with his public policy background is unique within the industry.

As a member of BCBSA’s executive leadership team, Robbins leads national efforts to shape healthcare policy through his insights and as a respected voice in Washington, D.C. He also has accountability for the Blue Cross and Blue Shield brand, the most preferred name in health care and he oversees BCBSA’s strategic partnerships that accelerate innovation and drive tangible improvements for health care consumers, payers and providers.

Prior to joining the Association, Robbins was president of Regence Blue Shield of Idaho, a $350 million health plan serving nearly 200,000 members as part of the Cambia Health Solutions family of companies in four western states. He previously served as Cambia’s senior vice president of public affairs and policy, overseeing the company’s political, legislative and regulatory agenda and modernizing the company’s approach to public and government affairs.

Earlier in his career, Robbins led two community development organizations and supported two governors in building Oregon’s statewide economic development strategy. He served Oregon Governors John Kitzhaber and Kate Brown as director of the Oregon Business Development Department and as CEO of Greater Portland Inc, a public-private economic development corporation consisting of the region’s leading elected officials and business leaders.

A Wisconsin native, Robbins earned a business degree from the University of Iowa and a master’s degree from the University of Wisconsin.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.