Executive Vice President, External Affairs
Sean Robbins is executive vice president of external affairs for the Blue Cross Blue Shield Association (BCBSA), a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. Today, one in three Americans is covered by the Blue System.
With a 20-year track record of leading private and public sector organizations and complex, high-profile initiatives, Robbins’ experience as an operational health care leader combined with his public affairs background is unique within the industry. He is recognized for his ability to articulate a clear strategy, recruit strong teams, build results-oriented cultures, and envision and form creative external partnerships that deliver value-added capabilities and superior results.
As a member of BCBSA’s executive leadership team, Robbins leads national efforts to shape public policy through unparalleled expertise and a highly respected voice in Washington, D.C., as well as compelling multi-channel communications within and beyond the Beltway. He also has overall accountability for the Blue Cross and Blue Shield brand, by far the most preferred name in health care. Additionally, he oversees BCBSA’s strategic partnership and development initiatives to accelerate innovation and drive meaningful and lasting improvements for health care consumers, payers and providers.
Prior to joining the Association, Robbins was president of Regence Blue Shield of Idaho, a $350 million health plan serving nearly 200,000 members as part of the Cambia Health Solutions family of companies in four western states. He previously served as Cambia’s senior vice president of public affairs and policy, overseeing the company’s political, legislative and regulatory agenda and transforming the company’s approach to public and government affairs.
Earlier in his career, Robbins led two community development organizations and supported two governors in building Oregon’s statewide economic development strategy. He served Oregon Governors John Kitzhaber and Kate Brown as director of the Oregon Business Development Department and as CEO of Greater Portland Inc, a public-private economic development corporation consisting of the region’s leading elected officials and business leaders.
A Wisconsin native, Robbins earned a business degree from the University of Iowa and a master’s degree from the University of Wisconsin.