Blue Cross Blue Shield - Blue Health Intelligence


Blue Cross Blue Shield Association (BCBSA) and Blue Health Intelligence® (BHI) jointly invite you to a unique innovation challenge which asks: What if your organization had access to a limited dataset within BHI’s database of more than 5 billion covered procedures performed annually, originating from more than 170 million active and inactive Blue Cross and Blue Shield (BCBS) members?

Blue Cross and Blue Shield (BCBS) companies are committed to using data-driven insights to improve the health of all Americans. Despite an abundance of innovative solutions entering the market, the health ecosystem has only seen marginal improvement in reducing costs or improving outcomes. As we push beyond this natural phase in our health system’s evolution, we see access to data as a major, but addressable hurdle. 

As such, we are seeking innovative companies to explore new methods and develop solutions that increase access to care, enhance patient engagement and improve care delivery by leveraging a subset of BHI’s database. 

Use Cases: 

How can you more effectively leverage and analyze claims data to create novel solutions for the future within the following areas:

  • Identifying, predicting and prioritizing of members and providers for real-time intervention 
  • Using data to reduce barriers to care 
  • Enhance members' journeys through their health care usage

You can find more detailed descriptions of each use case by clicking to our application page below.

Application and Testing Process

Fill out an application to be considered for the BlueCross BlueShield Data Innovation Challenge. After clicking the link, you will be asked to create an account on our application portal. After creating your account, you can complete your application to the Challenge. 

Applicants should provide a company and team overview, proposed solution to the selected category, expected outcomes and impact, scalability requirements, and references.

Applications will be accepted until June 25, 2019.

Following submissions, applications with the greatest potential to leverage a subset of BHI’s dataset to meaningfully address one or more of the above use cases will be provided access to a limited relevant dataset and other BHI resources to test their hypothesis in partnership with BCBS.

Selected applicants should expect to:

  • Explicitly outline the proposal to leverage a subset of BHI's data
  • Clearly articulate data requirements needed to execute on their outlined proposal
  • Explicitly outline the value they hope to demonstrate by gaining access to BHI data within a defined time period 
  • Succinctly summarize desired results in the form of a brief pitch deck to be presented to BCBSA and BHI leadership 

Challenge Prize

Finalists will have 2-4 months to test their proposed use case using a subset of BHI data. Upon completion, each finalist will present a brief pitch to BCBSA and BHI leadership, as well as a wider BCBS audience, to demonstrate their solutions’ effectiveness. 

The final winner will receive:

  • Access to a subset of BHI data for six months 
  • Data support including consulting support from BHI team
  • Access to BCBS leadership through mentorship and participation at BCBS events
  • Mentorship and advice from BCBS companies’ and leaders of the Health Information and Management Systems Society (HIMSS)

Have questions?
Consult the BlueCross BlueShield Data Innovation Challenge FAQ.
Or contact: Blake Miner, Healthbox or Janet Hughes, BHI

By submitting an application, you agree to our Terms and Conditions.
No purchase necessary. Void where prohibited. Rules apply.

About Blue Health Intelligence®
Leveraging the power of medical and pharmacy claims data from more than 190 million Americans, Blue Health Intelligence (BHI) delivers insights that empower healthcare organizations to improve patient care, reduce costs, and optimize performance. Our team of data analysts, clinicians, IT experts, and epidemiologists provide analytics, software-as-a-service, and in-depth consulting to healthcare stakeholders. Blue Health Intelligence is an independent licensee of the Blue Cross Blue Shield Association and carries the trade name of Health Intelligence Company, LLC.

HIMSS is a global advisor and thought leader supporting the transformation of health through information and technology. As a mission driven non-profit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research and analytics to advise global leaders, stakeholders and influencers on best practices in health information and technology. HIMSS encompasses more than 77,000 individual members and 630 corporate members. Healthbox, a HIMSS Innovation Company, is a healthcare advisory firm that leading organizations trust with innovation and digital strategy development and execution.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.