Blue Cross Blue Shield Association Partners with Fitbit to Deliver Special Offer on Fitbit Devices to over 60 Million Members

Partnership enables and encourages members to lead healthy and active lifestyles

Chicago – Blue365®, an exclusive health and wellness program for Blue Cross and Blue Shield (BCBS) members, is now partnering with Fitbit® to help consumers create and maintain healthy habits. Through this program, more than 60 million BCBS members have access to this special offer on Fitbit activity trackers and smartwatches, and also have access to an additional offer by bundling their purchase with a Fitness Your Way gym membership from Tivity Health®. To enroll, members can register at

As part of a commitment to providing consumers with affordable health and wellness products, the Blue365 program also partners with employers to help build a culture of health in the workplace. Employers can either buy in bulk or subsidize a purchase of Fitbit devices for their employees. 

“There is no question that increasing activity and moving more is a tremendous benefit that can improve health, and I’m excited Blue365 members will have even more incentives to get and remain healthy by exercising at a pace that’s right for them,” said Mark Talluto, vice president of strategy and analytics for Blue Cross Blue Shield Association (BCBSA). “This strategic partnership will bring personalized health and wellbeing to the next level, allowing members to put their health first.”

“Fitbit provides a powerful platform to engage consumers by offering data, insights and guidance to help them meet their health goals,” said Adam Pellegrini, general manager of Fitbit Health Solutions. “This partnership is an example of how Fitbit is expanding access to our devices and software so that we can help more people focus on their health and wellness and achieve better health outcomes.” 

Blue365 is available to members of the 23 participating BCBS companies, as well as the Blue Cross and Blue Shield Government-wide Service Benefit Plan, also known as the Federal Employee Program® (FEP®). Blue365 features weekly deals and long-running special offers from top national retailers and other vendors. In addition to the special offer on Fitbit devices, other available products and services include fitness gear, gym memberships, healthy eating options, stress management services, hearing aids and vision and dental products. 

To see if your BCBS company participates in Blue365, or for more information about the program, visit

Fitbit is a registered trademark of Fitbit, Inc. in the U.S. and other countries.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.