All over the country, people Live Fearless every day. They fearlessly strive to live healthy lives and stay healthy longer. Faces of Fearless celebrates these people – people like you – who are overcoming challenges with Blue Cross Blue Shield by their side every step of the way.

Faces of Fearless Healthcare Innovation Award

We are proud to present the Faces of Fearless Healthcare Innovation Award as part of the 2018 Not Impossible Awards show at CES ® 2018 in Las Vegas, January 9 – 12, 2018. Learn more about our collaboration with Not Impossible Labs and submit your project.

Faces of Fearless Member
Award Program

We’re excited to announce the inaugural Faces of FearlessSM award winner is Kimberly Lengel for her daughter, Devon’s story. Born at 24 weeks gestation, Kimberly and her husband had to learn to live fearless from the moment of Devon’s birth. View the video below to learn more about how they embody the spirit of Live FearlessSM.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.