Satellite view of a city

Addressing barriers to health — one ZIP code at a time

Blue Cross Blue Shield Institute is a subsidiary of BCBSA and is forging disruptive business alliances to address the social and environmental conditions that affect 60% of health outcomes.

"The time is more critical than ever for American business leaders to bring to bear the might and ingenuity of the world’s strongest economy to effect positive change in the health of all Americans. Serving one in three Americans in nearly every geographic area in the country, Blue Cross and Blue Shield companies know all too well that what often dictates health isn't genetic code, but ZIP code."

Scott Serota, president and CEO, BCBSA and chairman of the board, BCBS Institute

Addressing nutrition deserts

Making healthy foods accessible and affordable through foodQSM – see what’s available at

Breaking down transportation barriers

Enabling eligible members to get to medical appointments and access critical medication.

Unrivaled insight into hidden health infrastructure

Revealing the impact of environmental and behavioral barriers to customize solutions at the ZIP code level.

Blue Cross Blue Shield Association Establishes the Blue Cross Blue Shield InstituteSM to Tackle Barriers to Healthcare Access

Read the Press Release

Learn more about the BCBS Institute mission, vision and social impact.

Read the Annual Report

Blue Cross Blue Shield Institute (BCBS Institute) is an independent licensee of the Blue Cross Blue Shield Association, a federation of 36 independent Blue Cross and Blue Shield companies.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.