Addressing barriers to health — one ZIP code at a time Blue Cross Blue Shield Institute℠ is a subsidiary of BCBSA and is forging disruptive business alliances to address the social and environmental conditions that affect 60% of health outcomes. "The time is more critical than ever for American business leaders to bring to bear the might and ingenuity of the world’s strongest economy to effect positive change in the health of all Americans. Serving one in three Americans in nearly every geographic area in the country, Blue Cross and Blue Shield companies know all too well that what often dictates health isn't genetic code, but ZIP code." Scott Serota, president and CEO, BCBSA and chairman of the board, BCBS Institute℠ Addressing nutrition deserts Making healthy foods accessible and affordable through foodQSM – see what’s available at foodqhub.com. Breaking down transportation barriers Enabling eligible members to get to medical appointments and access critical medication. Unrivaled insight into hidden health infrastructure Revealing the impact of environmental and behavioral barriers to customize solutions at the ZIP code level. Blue Cross Blue Shield Association Establishes the Blue Cross Blue Shield InstituteSM to Tackle Barriers to Healthcare Access Read the Press Release Learn more about the BCBS Institute℠ mission, vision and social impact. Read the Annual Report Meet the Blue Cross Blue Shield Institute Leadership Team Contact Us firstname.lastname@example.orgTerms and Conditions Blue Cross Blue Shield Institute℠ (BCBS Institute℠) is an independent licensee of the Blue Cross Blue Shield Association, a federation of 36 independent Blue Cross and Blue Shield companies.