BlueCross BlueShield Presents Fearless February | Blue Cross Blue Shield

BlueCross BlueShield Presents Fearless February

A Series of Free, Family-Friendly Events during Winter Break

Buffalo — BlueCross BlueShield of Western New York presents Fearless February, a series of free, healthy activities for families to enjoy during Winter Break.

Fearless February includes a mix of indoor and outdoor events taking place across Western New York.

The series kicks off inside UB’s Alumni Arena - home of the UB Bulls - for Family Day on Sunday, February 18 from 2:00 to 5:00 p.m. For the fourth year in a row, BlueCross BlueShield will transform the 40,000 sq. foot gym into a giant playground so families can enjoy an afternoon of sports-themed activities, bounce houses and pictures with Victor E. Bull. New this year is a “Toddler Area” for all the youngsters in attendance. Participants will also have access to the UB Aquatics Center, featuring an Olympic-sized swimming pool.

Those looking for some ice-time have a number of free options during Winter Break as part of Fearless February. Participants can lace up their skates and hit the Ice at Canalside on Wednesday, February 21 from 12:00 to 2:00 p.m. And on Thursday, February 22, families can join Sabretooth at the Healthy Zone Rink in East Aurora from 3:00 to 5:00 p.m.  Admission to both events is free and skate rentals will be available for purchase. Skaters can warm up with a hot chocolate or coffee, compliments of BlueCross BlueShield.  

Additionally, the historic basin at MLK Jr. Park - a designated BlueCross BlueShield Healthy Zone - will be open all week long for free, pond-style ice-skating.  Skates are free and available to borrow for all participants. Skating is weather dependent; individuals are encouraged to call the “Ice Line” at 716-838-1249 ext. 17 for availability.

For parents that are looking for a fun way to end the week exercising with their children, they can join the local health plan at Niagara Community Center on Saturday, February 24 from 10:00 a.m. to 12:00 p.m. Activities include sports, family-friendly games, two LaMovement dance fitness classes and more.

“Fearless is getting out and enjoying winter in Buffalo,” said Cait Zulewski, Director of Corporate Relations, BlueCross BlueShield of Western New York. “That’s why BlueCross BlueShield is thrilled to present Fearless February, so families in our community have opportunities to stay healthy even in the coldest months.”

All events are free and open to the public. Individuals interested in participating should pre-register by visiting

For a full gallery of photos from last year’s events visit BlueCross BlueShield’s Facebook page. Video can be accessed and used by clicking here.

Please see below for a full list of the events and information.

Sunday, February 18

2:00 – 5:00 p.m.

Family Day at UB

175 Webster Road

Amherst, NY 14221

Participants join at the UB Alumni Arena- home of the UB Bulls - to partake in interactive sports and games.

Wednesday, February 21

12:00 – 2:00 p.m.

Free Skate at Canalside

44 Prime St

Buffalo, NY 14202

Participants can enjoy two hours of free ice skating, followed by a free hot beverage, courtesy of BlueCross BlueShield. Rentals will be available for purchase.

Thursday, February 22

3:00 – 5:00 p.m.

Free Skate at the Healthy Zone Rink

41 Riley Street

East Aurora, NY 14052

Participants skate for free at the outdoor rink with Sabretooth. Skate rentals will be available for $3.00.

BlueCross BlueShield’s community relations team will be on-site handing out vouchers for free hot chocolate and coffee.

Saturday, February 24

10:00 a.m. – 12:00 p.m.


Family Day at the

Niagara Community Center

530 66th Street

Niagara Falls, NY 14304

Participants can get active and stay warm at Family Day at Niagara Community Center, featuring sports activities, games, two LaMovement dance fitness classes, and plenty of family-friendly fun!

Monday, February 19  through Friday, February 23

1:30 – 5:30 p.m.


Saturday, February 24 and Sunday, February 25

12:00 – 5:30 p.m.

Free Skating at

MLK Jr. Park

778 Best Street

Buffalo, NY  14211

Free ice skating all season long at the historic MLK Jr. Park Ice Skating Basin. Skates will be available for participants to borrow. Individuals are encouraged to call the “Ice Line” for rink conditions at 716-838-1249 ext. 17 for availability.  

About BlueCross BlueShield of WNY

BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1936, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.

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The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.