Video: Healthy maternity program improves access to care for mom and baby

Published September 20, 2019

Michelle was excited about her pregnancy.  Then she started to ask questions. “What’s going to happen next? What will happen when the baby arrives?” She found answers to those questions in BlueCross BlueShield of Tennessee’s (BCBS Tennessee) Healthy Maternity program, which provides moms-to-be dedicated nurses, online tools and other resources between regular OB-GYN visits.

Studies show that prenatal care increases the chances of a healthy birth. That’s why BCBS Tennessee launched the Healthy Maternity program in 2016. The program offers dedicated nurses with maternity experience who check-in regularly providing guidance and support, including online resources and weekly informational emails, through every state of pregnancy.

In addition to the one-on-one support, the program offers help from high-risk maternity nurses and support from certified lactation counselors.

Since the launch, BCBS Tennessee reports more than 6,000 expectant moms have enrolled in the program. A survey of participants showed 76% would recommend the program to friend. 

In this video, expectant moms like Michelle talk about the benefits of the Healthy Maternity program and share how it kept them confident about the choices they were making for their baby. You can also learn more about enrollment here.

BlueCross BlueShield of Tennessee is an independent licensee of the Blue Cross Blue Shield Association, an association of independent, locally operated Blue Cross and Blue Shield companies.