Vice President, Communications
Katie McBreen is vice president of communications for the Blue Cross Blue Shield Association (BCBSA), a national federation of 34 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies. Today, one in three Americans is covered by the Blue System.
With 20 years of association, political and agency experience, McBreen is well-respected in her field and known for her work in storytelling, campaign development and thought leadership. She leads BCBSA’s integrated communications function, which encompasses public affairs, strategic communications, storytelling and creative services, digital analytics and issues management. These teams collectively enhance and amplify the national voice and impact of the Blues.
Prior to joining the Association in September 2021, McBreen served as vice president of communications and strategy for the Consumer Brands Association, where she spearheaded the organization’s rebrand and helped transform it into an advocacy powerhouse for the trillion-dollar consumer packaged goods industry.
Her previous experience includes communications and public affairs leadership at the National Retail Federation, as well as strategic communication campaign development at the U.S. Chamber of Commerce. She also worked in the White House for Vice President Cheney, coordinating key national and international events.
McBreen leads the D.C. Communicators Group, a networking forum for senior communications professionals. She is an active member of the Public Affairs Council and has served on the board’s executive committee.
An Idaho native, McBreen graduated from Whitman College in Walla Walla, Wash., with a bachelor’s degree in politics and a minor in Spanish. She lives with her family in Washington, D.C.