Across every zip code, Americans have come to rely on the compassion of a Cross that has been trusted for over 80 years. The security of a Shield accepted by more doctors and top specialists. And the power of a card that opens doors in all 50 states. To Live Fearless℠ is to live free of worry, free of fear, because you have the strength of Blue Cross Blue Shield behind you. Discover how to Live Fearless in your area. We’ll connect you with your local BCBS company for more information. Go The Faces of Fearless℠ Award is celebrating people who fearlessly triumph, persevere and inspire as they overcome challenges with Blue Cross and Blue Shield by their side, every step of the way. LEARN ABOUT THE FACES OF FEARLESS AWARD See what we’re doing to inspire a more Fearless Nation℠ and learn how you can be a part of it. Visit livefearlessnation.com Flossing You’ve never seen a Workout of the Day like this before. Wake Up We gave these coffee shop regulars a wake up. Sleep See what happens when we give this very deserving group a nap. Plates We count calories and carbs, but maybe we should really be measuring something else. Sitting Next time you take a seat, consider taking a stand. Candy Store See what happens when we give this candy shop a surprising twist. Live Fearless is a registered trademark owned by the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies.