Runners celebrating

Across every zip code, Americans have come to rely on the compassion of a Cross that has been trusted for over 80 years. The security of a Shield accepted by more doctors and top specialists. And the power of a card that opens doors in all 50 states.

To Live Fearless is to live free of worry, free of fear, because you have the strength of Blue Cross Blue Shield behind you.

Discover what BCBS is doing in your area. We'll connect you with your local BCBS company for more information.


Faces of Fearless® celebrates people like you – people who are overcoming challenges to live healthier lives – with Blue Cross Blue Shield by your side, every step of the way.

Learn about the Faces of Fearless Award

You’ve never seen a Workout of the Day like this before.

Wake Up
We gave these coffee shop regulars a wake up.

See what happens when we give this very deserving group a nap.

We count calories and carbs, but maybe we should really be measuring something else.

Next time you take a seat, consider taking a stand.

Candy Store
See what happens when we give this candy shop a surprising twist.

Live Fearless is a registered trademark owned by the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies.

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.