Runners celebrating

Across every zip code, Americans have come to rely on the compassion of a Cross that has been trusted for over 80 years. The security of a Shield accepted by more doctors and top specialists. And the power of a card that opens doors in all 50 states.

To Live Fearless is to live free of worry, free of fear, because you have the strength of Blue Cross Blue Shield behind you.

Discover how to Live Fearless in your area. We’ll connect you with your local BCBS company for more information.


We’re celebrating your fearless stories! Tell us how you’ve conquered a health challenge with the support of Blue Cross Blue Shield for a chance win* the 2020 Faces of Fearless® Award and trip for four to Disney World in May!

Share your story

*Read the Official Rules for more details.

See what we’re doing to inspire a more Fearless Nation® and learn how you can be a part of it.


You’ve never seen a Workout of the Day like this before.

Wake Up
We gave these coffee shop regulars a wake up.

See what happens when we give this very deserving group a nap.

We count calories and carbs, but maybe we should really be measuring something else.

Next time you take a seat, consider taking a stand.

Candy Store
See what happens when we give this candy shop a surprising twist.

Live Fearless is a registered trademark owned by the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies.

The Blue Cross Blue Shield Association is an association of 36 independent, locally operated Blue Cross and/or Blue Shield companies.