Mother holding baby

Investing in local communities to achieve health equity

Blue Cross Blue Shield Association (BCBSA) and Blue Cross Blue Shield (BCBS) companies invest millions into programs that address the underlying factors that contribute to maternal health disparities. Improving maternal health is part of BCBSA’s National Health Equity Strategy aimed at these disparities so Americans can live their healthiest lives.

Read more about our maternal health investment


500 million dollars invested in community health initiatives
19 million dollars given to improve maternal health
18 million provide to address youth mental health
25 million donated to improve behavioral health


Kim A. Keck Since launching our national health equity strategy in 2021 BCBS companies have prioritized actions that will help create a better system of health, not just a better health care system. By partnering with and directly investing in our communities, the Blues support programs that focus on the root causes of health disparities outside the doctor’s office like food security, housing, transportation—actions that directly impact people's lives and can truly help create a more equitable system of health for everyone.

– Kim Keck, CEO and president of Blue Cross Blue Shield Association


Blue Cross Blue Shield Association (BCBSA) seeks to achieve its supplier diversity objectives through its supply chain network, which helps to bring consumer awareness, a competitive advantage and positive impact to the communities we serve. Supplier diversity reflects BCBSA’s vision for social responsibility, a commitment to broaden our supplier base with diverse businesses, and our focus on sound financial stewardship by widening our pool of competitive suppliers for BCBSA.

The BCBSA supplier diversity program promotes opportunities for diverse suppliers in the communities we serve, including minority-owned, woman-owned, veteran-owned and other traditionally underrepresented businesses. All companies must be at least 51% owned, controlled, operated and managed by US citizens. Supplier diversity is integrated with BCBSA’s overarching Diversity, Equity and Inclusion (DEI) strategy.

If your organization is interested in doing business with BCBSA, please complete the Supplier Diversity Registration Form. Completing this registration will allow us to identify opportunities that fit with your organization’s profile. Certified Diverse Suppliers must submit a certification from an authorized third-party or regulatory agency. Uncertified suppliers that qualify as diverse should attest to self-certification in the registration form.


We recognize the following classifications:

  • Alaska Native and Indian Tribes
  • Historically Underutilized Business (HUB)
  • Lesbian, Gay, Bisexual, and Transgender (LGBT)
  • Minority-owned Business Enterprise (MBE)
  • Service-Disabled Veteran
  • Small and Small Disadvantaged (SADBUS)
  • Veteran-Owned
  • Women-owned Business Enterprise (WBE)

Helping our neighbors lead their healthiest lives

The BCBS System has increasingly supported community programs that address social determinants of health - the environment in which people are born, grow, live, work and age.


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The Health of America is a source of insights, information and powerful stories highlighting how Blue Cross Blue Shield companies are leading the way to better healthcare—and better health—for America.

Visit the Health of America Site

The Blue Cross Blue Shield Association is an association of 35 independent, locally operated Blue Cross and/or Blue Shield companies.